Assessment 3
Type: Individual Assignment: Report
Due: Week 10
Word length: 2,000 – 2,200 words
Weighting: 30%
Instructions
This assessment requires you to prepare a report on the challenges faced by the hospitality and
tourism and hospitality industry in Australia.
Consider the rapid growth in the Aviation and Accommodation sector and the introduction of
low cost carriers and budget brand hotels to Australia
What has driven such rapid growth?
What effect do global brands have on the local economy?
What are the synergies for the Aviation and Accommodation sectors?
Where do the two industries overlap, what do they have in common?
Consider the new building program for major hotel groups
Consider emerging markets for the Australian tourism industry
Investigate all brands from budget to luxury
What does Australia have to offer international visitors
Students must use a minimum of five (5) academic journal articles and all sources should be cited
using the Harvard Style referencing (in-text citations to correspond with Reference List). Make sure
you also cite and source any ideas included in your paper that are not your own.