I include some brief guidance on the structure on the first assessment, it is a guide and not a model answer. Provide two definitions from sources, e.g. the recommended textbook for one probably, then draw your own interpretation from these two definitions Explain why it is important to have a business strategy and the consequences of not having one – use sources to support your argument (development part of the question) Explain why it is important to review a business strategy, use sources to support Give examples of companies who have a strategy but failed, business(es) who did not have a strategy and succeeded and business(es) who have a strategy and succeeded, use sources Remember we discussed about strategy as a concept and the different strategies used by companies…you may wish to discuss the importance of strategy as a concept and the difference to business strategy Conclusion which answers the question