ASSESSMENT TEMPLATE___________________________________________________ Page 1 of 5 Subject Title Global Trends in Hospitality & Tourism Subject Code HOS303 Lecturer / Tutor Ilona Vass/Bryn James Trimester February 2017 Assessment Title Feature Article for an industry magazine Learning Outcome/s (found in the Subject Outline) 1,3,4 Assessment type (group or individual) Individual Weighting % 30% Word count 2000 Due day & date Week 9 Class submission Lecture ☒ Tutorial ☐ Submission type Paper copy ☒ Turnitin ☒ Format / Layout of Assessment (details of what to include) Writing style: informal, business style writing with a medium register Reference list Own design for magazine cover page ☒ ☒ ☒ Assessment instructions (clear, succinct, without repetition) Structure of paper: Your article should include the following using a magazine format with two columns on an A4 page spread: (A4 pages from intro to ref list - NOT including the cover page or ICMS page) 1. Original industry magazine cover: • Make up your own industry magazine name 2. Headline: • Highlights the main idea • Short and eye-catching • Provocative and appealing 3. Introduction: • Background information • Invite the reader to take your side • Make a controversial statement suited to your perspective 4. Body: • Clear positive effects analysedASSESSMENT TEMPLATE___________________________________________________ Page 2 of 5 • Informative, entertaining and persuasive using this positive perspective • Clear implications of globalisation issues • Relevant use of sub-headings • Reliable and valid inclusion of referenced facts and statistics • Clear analytical and predictive secondary research • Good quality, reliable, credible and current sources • Opinions from eye witness if feasible • Relevant personal viewpoints • Clear tone and attitude of the writer • Appropriate anecdotes and stories • Useful photographs, tables, diagrams and graphs 5. Conclusion: • Suggests an appropriate course of action • Lasting impression 6. References (format): • In text referencing • Full Style Guide APA 2014 list You must print the article BACK to BACK, i.e. on BOTH sides, when you submit it. You must write a 2000 word Feature Article suitable for a global industry magazine. Your feature article appears in a newspaper or magazine. They are detailed pieces of writing which explore a range of issues, opinions, experiences and ideas. The purpose of a feature article will vary depending on the target audience it is meant for. Feature articles should appeal to the particular audience the article is targeting. For example if a magazine was targeted at middle aged women, then the articles, advertising and pictures within that magazine would reflect their interest in lifestyle, career, money, health and relationships. Your feature article must appeal to a specified target audience from ONE of the following EAGLE (emerging and growth leading economies) countries: 1. Vietnam 2. Turkey 3. Indonesia 4. Malaysia 5. Nigeria 6. Egypt This means that you as the WRITER should write as though YOU are ALSO from this country. You must not choose the country where you are from. Also, try not to write about the same country you based your Seminar paper on. The article must be ONLY about the positive implications of globalisation on any hospitality or tourism issue based in your chosen country. You must clearly define, analyse and argue those globalisation implications.ASSESSMENT TEMPLATE___________________________________________________ Page 3 of 5 You need to be informative, entertaining and persuasive using this ONE perspective. The tone of the article should reflect the attitude of the writer. This is a RESEARCH assessment so your article should reflect evidence of credible, reliable data. You must use in text referencing and a references list. Make use of newspapers, industry magazines, journals as well as any other sources from expert opinions. You should use mainly secondary PREDICTIVE and ANALYTICAL research as a basis for your article. Research should NOT be older than 2010. It is recommended that you make use of one PRIMARY research method in the form of an eyewitness account/s to support your secondary research: e.g. an interview. Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.) Not applicable Grading Criteria / Rubric See next pageASSESSMENT TEMPLATE___________________________________________________ Page 4 of 5 HOS303 – GLOBALISATION FEATURE ARTICLE GRADING CRITERIA – 30% Name: Criteria and Comments: Cover and headline: (5 marks) Provocative and appealing headline that highlights the main idea; Original, fictitious industry magazine name and cover; appropriate cover details HD D Cr P F Introduction: (10 marks) Clear background information; Invites the reader to take your side; Makes a controversial statement suited to your perspective HD D Cr P F Body: (60 marks) Clear positive effects analysed; Informative, entertaining and persuasive using this one perspective; Clear implications of globalisation issues; Relevant use of subheadings; Reliable and valid inclusion of referenced facts and statistics; Clear analytical and predictive secondary research; Good quality, reliable, credible and current sources; Opinions from eye witness/es; Relevant personal viewpoints; Clear tone and attitude of the writer; Appropriate anecdotes and stories; Useful photographs, tables, diagrams and graphs HD D Cr P F Conclusion: (5 marks) Suggests an appropriate course of action; Leaves a lasting impression HD D Cr P FASSESSMENT TEMPLATE___________________________________________________ Page 5 of 5 References: (format only) (5 marks) Correct in text and list referencing - Style Guide 2014 APA method HD D Cr P F Target audience: (5 marks) Article clearly suited to the specified target audience of the chosen country HD D Cr P F Layout and presentation: (5 marks) Interesting, attractive and appropriate magazine layout; Makes use of 2 columns over a 7 A4 page spread HD D Cr P F Writing style: (5 marks) Informal business writing; medium register, free from grammar errors HD D Cr P F TOTAL GRADE: