BMA735 Persuasive Essay Rubric
In this paper you are required to write a persuasive values-driven argument. In particular you are required to take a position on the following statement and argue for your position in writing.
All businesses have a responsibility to make a real contribution to the achievement of global food security. However, they are unable to do so effectively because of the dynamics of global capitalism.
3000 words
See rubric on MyLO subject site.
Learning Outcome 1,3.
Monday 1 May 2017 by 11.59 pm
50%
Criterion High Distinction Distinction Credit Pass Fail
90-100 % 80-89%
Introductory thesis statement addressing the statement.
2.5 Marks Outstandingly clear and strong thesis statement. Extremely clear and strong thesis statement. Very clear and strong thesis statement. Clear and strong thesis statement Clear thesis statement. Unclear thesis statement.
Opening justification for your thesis
20 Marks Flawless or nearly flawless, justification for your thesis Outstandingly insightful, comprehensive, and clear justification for your thesis. Excellent, insightful, comprehensive, and clear justification for your thesis. Very insightful, comprehensive, and clear justification for your thesis. Insightful, comprehensive, and clear justification for your thesis. Justification that lacks insight, or comprehensiveness, or clarity or is poorly written.
Articulation of opposing view
7.5 Marks Outstandingly comprehensive and clear articulation. Extremely comprehensive and clear articulation. Very comprehensive and clear articulation Comprehensive and clear articulation. Clear articulation. Articulation that lacks comprehensiveness or is poorly written.
Rebuttal of opposing view
20 Marks Flawless or nearly flawless rebuttal Outstandingly comprehensive and rebuttal Excellent, comprehensive and clear rebuttal Very comprehensive and clearly rebuttal Comprehensive and clear rebuttal Rebuttal that lack comprehensiveness or is poorly written.
TOTAL MARKS /50
Assessment Submission Rules:
Rule 1: Failure to acknowledge sources WILL lead to an overall fail grade.
Rule 2: Incoherent English writing will lead to a fail grade. Writing that is difficult to understand WILL result in reduced marks due to the impediment it creates in determining whether or not the student has met the above standards.