Message : Business for this topic will be "COTTON ON". Maximum length 2000 words. Key Areas that Need to Be Addressed by Essay • An understanding and explanation of how ‘business communication’ has changed over the last 20 years. • What challenges businesses in the 21st century are facing with communication? • Identification of a suitable business ( COTTON ON), company or organisation that can be used as a ‘case study’ for essay. • How changes in business communication have impacted the way that business is being done now? • An 1 -2 examples of ways that this ‘case study’ business is utilising these new ways of communicating. • Appropriate research and referencing to support essay. Assignment Format – Academic Essay This assignment is required to be written as a formal academic essay. It should therefore include: • A clear opening and introduction to the essay topic and subject, that clearly identifies the ‘topic sentence’ or ‘thesis statement’. • The body of the essay that must be broken down into relevant paragraphs that explains, provides evidence and research to support your key findings and understanding. • A concise and clear conclusion that summarises your key findings and draws the essay to a suitable conclusion.