ASSIGNMENT 2 HI I was litrally not satisfied with my first assignment but I am expecting some thing good because this waitage is 40% with the order id ****** where I got 5 out of 15 marks but this time I will not compramise I had allso sent the feed back so kindly check. Note : please do not give to the pearson who had done my previous assignment with order no ****** because the waitage of this is 40% The next stage of the marketing ******it is for you to consider the market for your organisation and evaluate the opportunities and threats that exist for your chosen organisation. NB: if you have a number of markets it is a good idea to focus on just one. Incorporating theoretical concepts into your discussion from chapters 2, 4, 5 and 6 (are these in relation to the new or the old version of the book) of the text, and with the use of other theoretical sources and secondary research, please discuss the following: First you need to take a company and only one product of the company for example Dr Reddys pharma company and in that you need to take only one product first you need to introduction of the company and region and operations of the company ,please mention that it must be taken from any country but only one country one product and one company (must be in only 150 words) and wher ever examples are necessary please explain with examples . 1. Briefly describe the industry market for your organisation and evaluate current trends in: a. Growth b. Profitability c. Macro environment ( PESTLE factor) must be written in 500 words 2. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets. (geographic ,demographic,phychographic,behavourial) 3. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making . 4. Describe the nature of competition in your industry. Explain and analyse your organisation’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor. 5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place. It is mostly important you need to plot a graph Here I am sending the chapters in the attached files please note that the executive summ