Sustainable Supply
Chain Strategy
SCM6001
With SCMPC Malaysia
Mr. Nachiappan Suppiah
Email: [email protected]
H/P No.: 019-2141097Contents
Our first session...
Meet the Tutors Motivation
Introduction to the Module Lecture 1:
Introduction to Sustainable Supply Chain Strategy
Case Study #1
SCM Professional Centre Sdn. Bhd. 2Mr. Nachiappan Suppiah Tn. Hj. Nor Azmi bin
Ramli
Supply Chain Management
Professional Centre
[email protected]
SCM Professional Centre Sdn. Bhd. 3
Meet the Tutors
Supply Chain Management
Professional Centre
[email protected] your tutors
Telephone Skype
E-mail: always use your Bolton e-mail
address – it proves who you are.
Key points:
Please ask your questions on the forums in Moodle,
because other students may already know the
answer... or may also need to know the answer.
Having problems? Let us know before the deadline for
a piece of work.
SCM Professional Centre Sdn. Bhd. 4Each 20 credit module
= 200 hours’ study
SCM Professional Centre Sdn. Bhd. 5Introduction to the Module
Learning Outcomes
A look at Moodle, and the Module Guide
Assessment
Recommended reading
Accessing library resources
SCM Professional Centre Sdn. Bhd. 6Learning Outcomes
Discuss and evaluate the internal and external
influences on a business that affect its position in
the supply chain
Deploy appropriate formulation methods for
strategic supply chain decision making
Apply appropriate methodologies to formulate long
term capacity, facilities and distribution plans.
Place the supply chain management task into
longer term strategic supply chain development
SCM Professional Centre Sdn. Bhd. 7Assessment
Coursework: Strategy Development (your choice of
business)
50% weighting
Report format
2,500 words
Coursework: HG Ceramics case study and
recommendations
50% weighting
Report format
2,000 words, plus 10 Powerpoint slides
SCM Professional Centre Sdn. Bhd. 8Recommended Reading
Slack, N., Chambers, S., Harland, C., Harrison, A., and
Johnston, R., (2010), Operations Management, 6th ed.
Harlow: Financial times, Prentice Hall.
Frazelle, E. (2007) Supply Chain Strategy: The
Logistics of Supply Chain Management. New York:
McGraw-Hill Professional
Harrison, A. and van Hoek, R. (2008) Logistics
management and strategy: competing through the
supply chain, 3rd ed. Harlow: Financial Times Prentice
Hall
SCM Professional Centre Sdn. Bhd. 9Recommended Reading
...additional sources
Christopher, M. (2011) Logistics and supply chain
management: strategies for reducing cost and improving
service,4th ed. Harlow: Pearson Education Limited
Berger, A. J. (2001) Supply Chain Cybermastery: Building
High Performance Supply Chains of the Future. Aldershot:
Gower
Booth, C. (2010) Strategic Procurement : Organising
Suppliers and Supply Chains for Competitive Advantage.
London: Kogan Page
Derek, W. & Hampson, K. (2003) Procurement
strategies: a relationship based approach. London:
Blackwell Science
Hines, P. (2008) Value Stream Management: Strategy and
Excellence in the Supply Chain. Harlow: Financial
Times/Prentice Hall
SCM Professional Centre Sdn. Bhd. 10Recommended Reading
...periodicals
Supply chain management review
The journal of supply chain management
The international journal of logistics management
International journal of logistics
Logistics management
Purchasing and supply management
University of Bolton students can access most
of the books and journals free, in electronic
form.
Sign in to your account at
http://www.bolton.ac.uk/library
SCM Professional Centre Sdn. Bhd. 11SCM Professional Centre Sdn. Bhd. 12Supply Chain...
What do we mean by “supply chain”?
SCM Professional Centre Sdn. Bhd. 13Definitions
Supply Chain
“Clearly, the term ‘chain’ is a simplification of
the complex web of suppliers, subassemblers, manufacturers, distributors and
logistics providers who are the primary actors
in managing the physical flows from womb to
tomb.”
– McFarlane & Sheffi (2003)
The impact of automatic identification on supply chain
operations. International Journal of Logistics
Management, Vol. 14, No.1, p.1–17.
SCM Professional Centre Sdn. Bhd. 14Definitions
Supply Chain Management
“The management of upstream and
downstream relationships with suppliers
and customers in order to deliver
superior customer value at less cost to
the supply chain as a whole.”
– Christopher, M. (2011) Logistics and supply chain management:
strategies for reducing cost and improving service, 4th ed. Harlow:
Pearson Education Limited
SCM Professional Centre Sdn. Bhd. 15Definitions
Supply Chain Strategy
We know what supply chain management is. Now,
what is meant by supply chain strategy?
Dictionary definitions of strategy:
A plan of action designed to achieve a major or
overall aim.
The art of planning and directing overall military
operations and movements in a war or battle. Often
contrasted with tactics.
...so what is Supply Chain Strategy?
SCM Professional Centre Sdn. Bhd. 16Definitions
Supply Chain Strategy
“The design and planning of the end-to-end chain
to maximise the potential to meet customer
demand at the lowest possible cost.”
– LCP Consulting
“The goal of the integrated supply chain strategy
is to create manufacturing processes and
logistics functions seamlessly across the supply
chain as an effective competitive weapon that
cannot be easily duplicated by competitors.”
– Tan, K.C. (2001) A framework of supply chain management literature. European
Journal of Purchasing & Supply Management 7, 39–48.
SCM Professional Centre Sdn. Bhd. 17Sourcing products or
services.
Managing buyer- supplier
relationships.
Processing contracts.
Managing orders and
schedules of delivery.
Managing the update and
booking-in of delivery
information.
SCM Professional Centre Sdn. Bhd. 18
Supply Chain
ManagementSupply Chain
Strategy
Positioning the organisation
in the supply chain, and
make-or- buy decisions.
Initial setup of buyersupplier relationships.
Negotiating & writing
contracts.
Determining delivery
policies and timings.
Determining and defining
the best IT systems to
manage the supply chain.
SCM Professional Centre Sdn. Bhd. 19Supply Chain Management
Sourcing products or
services.
Managing buyer- supplier
relationships.
Processing contracts.
Managing orders and
schedules of delivery.
Managing the update and
booking-in of delivery
information.
Supply Chain Strategy
SCM Professional Centre Sdn. Bhd. 20
Supply Chain Tasks
Positioning the organisation
in the supply chain, and
make-or- buy decisions.
Initial setup of buyersupplier relationships.
Negotiating & writing
contracts.
Determining delivery
policies and timings.
Determining and defining
the best IT systems to
manage the supply chain.Public Sector versus
Private Sector Supply Chains
Do these definitions of supply chain strategy apply to
the public sector? To the private sector? To both?
SCM Professional Centre Sdn. Bhd. 21
Public sector: the part of an economy
that is controlled by the government.
Private sector: the part of the national
economy that is not under direct
government controlYour Supply Chain Strategy:
Three Elements
Each organisation will have its own strategy, based on its
own supply network context.
It will address the three elements of procurement and
sourcing, operations and distribution.
Key issues are network configuration, information systems,
and organisational structure.
SCM Professional Centre Sdn. Bhd. 22Procurement and Sourcing Strategy
Locking in key sources of supply (and locking competitors
out).
e-Sourcing and tendering.
Multiple sourcing.
Exchange rate mitigation.
Selection of distributors and stockists.
Contract formulation.
Supplier relationship management.
Others?
SCM Professional Centre Sdn. Bhd. 23Operations Strategy
“Operations strategy is the total pattern
of decisions which shape the long-term
capabilities of any type of operations
and their contribution to the overall
strategy, through the reconciliation of
market requirements with operations
resources.”
– Slack, N. & Lewis, M. (2002) Operations Strategy.
Financial Times/Prentice Hall.
SCM Professional Centre Sdn. Bhd. 24Operations Strategy
The Operations Strategy will be a compromise,
reflecting the need to satisfy competing goals:
Quality
Cost
Lead time
Flexibility
...others?
Different companies choose different bases for
competition.
SCM Professional Centre Sdn. Bhd. 25Operations Strategy
SCM Professional Centre Sdn. Bhd. 26Distribution Strategy
Centralised or decentralised?
Push (forecast driven) or pull (demand driven)?
Direct shipment, or warehousing? (Or crossdocking?) Use of technology for tracking.
Determining inventory levels, based upon a
desired service level.
Making informed decisions on the basis of
inventory holding versus shipping costs.
SCM Professional Centre Sdn. Bhd. 27Conceptual Distribution Network
SCM Professional Centre Sdn. Bhd. 28
[Image: MIT Open Courseware]How many companies
have a Supply Chain Strategy?
Cohen and Rousell suggested only around 10-15%
Why so low? Perhaps because strategy emerges and
evolves; strategic projects take place independent of
each other and of any central thinking...
...but it doesn’t make the logic presented in this module
any the less valid.
– Cohen, S. & Roussel, J. (2005) Strategic Supply
Chain Management. New York: McGraw-Hill
SCM Professional Centre Sdn. Bhd. 29Two key issues
How do we formulate a strategy?
What should go into the strategy?
SCM Professional Centre Sdn. Bhd. 30Put simply...
What is it that we need our supply chain to be good at?
What must the supply chain do, to win orders and
remain competitive?
At what level do we need to perform relative to our
competitors?
Supply Chain Strategy is about putting the supply chain
resources in place to achieve these things.
Some companies often held up as good examples
include Dell, Toyota, Tesco, Ikea and Eli Lilly
SCM Professional Centre Sdn. Bhd. 31View your Supply Chain as a
Strategic Asset
“…Market leaders such as Walmart and Dell understand
that the supply chain can be a strategic differentiator…”
“…Michael Dell is a visionary in supply chain management
… sell direct, build to order, and ship direct...”
“…Walmart’s legendary partnership with Procter and
Gamble to replenish inventory automatically showed the
power of integrating key suppliers. Also buying direct from
manufacturers rather than distributors…”
– Cohen, S. & Roussel, J. (2005) Strategic Supply Chain
Management. New York: McGraw-Hill
SCM Professional Centre Sdn. Bhd. 32Summing up
We established, with quotes, some key definitions relating
to the supply chain.
We looked at the differences between supply chain
management and strategy.
We discussed the differences between the public and
private sectors.
You can now identify three distinct components that make
up a supply chain strategy.
As we continue, you will learn more about the process of
formulating a supply chain strategy.
Next: our first case study.
SCM Professional Centre Sdn. Bhd. 33First Case Study
In groups, read the case and discuss the questions.
Each group will be asked to lead the feedback for one
of the questions.
SCM Professional Centre Sdn. Bhd. 34Feeding back... Discussion Questions
What were the objectives for the overhaul of the supply
chain – why did MFI undertake such a reorganisation?
Which major event in MFI’s history preceded the
overhaul of its supply chain? Under what
circumstances might a company decide to reorganise
their supply chain?
Summarise the changes that were made.
Which changes have acted to improve customer
service, and which were designed to remove cost?
SCM Professional Centre Sdn. Bhd. 35Approximate Geography
SCM Professional Centre Sdn. Bhd. 36Strategy
Formulation
SCM Professional Centre Sdn. Bhd. 37Contents
Lecture two...
A Framework for Strategy Formulation
Understanding Competition
A ‘toolbox’ of techniques to understand:
Competitor actions
The business environment
The market
Our strengths
Sample strategy content
SCM Professional Centre Sdn. Bhd. 38Recap:
We know that a supply chain strategy will consist of
three components:
Procurement and sourcing strategy.
Operations strategy.
Distribution strategy.
We still need to formulate a specific strategy for any
company (or public sector organisation) that we study.
What is it that we need our supply chain to be good at?
On what bases do we intend to compete? Our supply
chain strategy is a roadmap, leading to that position.
SCM Professional Centre Sdn. Bhd. 39Recap:
Strategy Formulation
Reconciling the requirements of the market and the capabilities of the
supply chain.
Addressing three strategic elements: procurement and sourcing,
operations and distribution.
Key issues are network configuration, information systems, and
organisational structure.
SCM Professional Centre Sdn. Bhd. 40Strategy Formulation
Two aspects:
The process of formulating a supply chain strategy (we
will look at these next), and
The content of the supply chain strategy, e.g.
Inventory, capacity, relationships and collaborations in the
supply chain, information systems, transportation,
outsourcing, etc…
How these factors will be used strategically to deliver
competitive edge.
SCM Professional Centre Sdn. Bhd. 41General Strategy Formulation
Sense signals.
Interpret relevance.
Map to scenarios – how
should we change in
response to the signals?
Adjust strategy.
Manage cycles.
SCM Professional Centre Sdn. Bhd. 42
Morden, T. (2006) Principles of Strategic Management, Ashgate, TeesideStrategy Formulation
Adapt to Survive
Some researchers have drawn and analogy between Charles
Darwin’s Theory of Evolution, and organisational strategy.
SENSE changes in environment
(e.g. Climate, food sources, predators)
REACT to triggers
ADAPT and evolve to suit the new environment.
Your strategy will change over time.
SCM Professional Centre Sdn. Bhd. 43SCM Professional Centre Sdn. Bhd. 44
Levels of Strategy
Johnson & Scholes (2008)
Exploring Corporate
Strategy, 8th Ed, FTRecognise what the supply chain needs to be good at;
define the goals, and organise the supply chain to
achieve those goals.
How does the supply chain help the organisation to
compete?
SCM Professional Centre Sdn. Bhd. 45SCM Professional Centre Sdn. Bhd. 46
How do we
Create a Strategy?What is Competition?
Sport: Testing the strength, speed or
some other ability of two or more people.
Business: A rivalry of two or more
businesses that target the same
customers. Business competition tends to
result in increased efficiency as firms
attempt to reduce costs.
Ecology: Interaction between organisms,
populations, or species, in which birth,
growth and death depend on gaining a
share of a limited environmental resource.
SCM Professional Centre Sdn. Bhd. 47Who’s competing how?
Four main ways to compete:
Quality
Cost
Lead time
Flexibility
... maybe some others?
How do these well-known companies compete?
SCM Professional Centre Sdn. Bhd. 4849
Next ‘9pm’ CampaignA ‘Toolbox’ of Techniques
External Environment
PESTLE
Porter’s Five Forces
Market Requirements
Order winners and qualifiers
Competition
Porter’s Value Chain Hill’s Nine-point scale
SCM Professional Centre Sdn. Bhd. 50The business environment:
PESTLE Analysis
A tool for understanding your market and business
position by describing the situation in terms of a six-part
framework, namely:
Political – legislation, restrictions, tariffs, incentives.
Economic – inflation, interest rates, growth.
Social – demographics, health, culture.
Technical – innovations affecting quality, cost, etc.
Legal – how law affects the operations of a business.
Environmental – weather, climate change, image.
SCM Professional Centre Sdn. Bhd. 51Porter’s Five Forces
Porter identified the relevant variables and the
questions that one must answer in order to develop a
strategy tailored to a particular company’s situation.
The five forces...
SCM Professional Centre Sdn. Bhd. 52Porter’s Five Forces
A supplier (for example, somebody upstream in your
supply chain) has power if...
Few good alternative sources of supply exist.
They own a patent on something that you need.
Suppliers have solidarity (e.g. OPEC) – strongest when
they are few in number, and highly concentrated.
The cost of switching supplier is high.
SCM Professional Centre Sdn. Bhd. 53Porter’s Five Forces
A customer (for example, somebody downstream in your
supply chain) has power if...
The product is a standard, largely undifferentiated type.
The customer’s business represents a major proportion
of the supplier’s total revenue.
The buyer has access to lots of information about
alternatives (e.g. Internet access).
There is a substitute product that might meet the
customer’s needs.
SCM Professional Centre Sdn. Bhd. 54Porter’s Five Forces
A substitute product or service is more of a threat
when...
Consumer’s switching costs are low. The relative price of
the substitute is low.
The substitute is being marketed aggressively.
SCM Professional Centre Sdn. Bhd. 55Porter’s Five Forces
New entrants are unlikely when there are barriers to
market entry, such as...
Large capital requirements, or the need to achieve
economies of scale quickly.
Strong customer loyalty, or brand preferences. Lack of
adequate distribution channels.
Lack of access to raw materials.
SCM Professional Centre Sdn. Bhd. 56Porter’s Five Forces
Internal competition is highest when...
There are a lot of competing companies.
Growth slows, or demand for the industry’s products
declines.
Fixed costs are high.
Barriers to leaving the industry are high.
SCM Professional Centre Sdn. Bhd. 57Order Winners and Qualifiers
How do products and
services win orders?
SCM Professional Centre Sdn. Bhd. 58Price
Quality
Delivery
speed
Delivery
dependability
Product/
service range
Product/
service design
Brand image
Service
Innovation
SCM Professional Centre Sdn. Bhd. 59
Order Winners and Qualifiers
Order winning factors contribute directly and
significantly to winning business. They are
regarded by customers as key reasons for
purchasing the product or service.
Raising performance in an order-winning factor
improves the chances of gaining more
business.
Order qualifying factors are not the major
competitive determinants of success, but are
important, just to be considered by a customer.
Below a certain, ‘qualifying’ level the company
probably won’t even be considered by many
customers.Porter’s Value Chain
A sequence of activities, seen at the business unit level, that each
increase the product’s value.
– Porter, M.E. (1998) Competitive Advantage: Creating and Sustaining Superior
Performance. New York: Simon & Schuster
SCM Professional Centre Sdn. Bhd. 60Understanding the Value Chain
Primary (value adding) and ‘support’ activities.
SCM Professional Centre Sdn. Bhd. 61Applying Porter’s Value Chain
Each business unit can be considered to have a value
chain of its own.
Which parts of the supply chain do you need to do
yourselves? Which must you control, and how much?
Make or buy?
Products pass through each primary stage in order, and
each one should add some value...
SCM Professional Centre Sdn. Bhd. 62Hill’s Nine-point Scale
Actually consists of two scales:
Importance to customers, and
Performance relative to competitors
– Hill, T. (1993) Manufacturing Strategy: The Strategic Management
of the Manufacturing Function (2nd ed.). London: Macmillan
SCM Professional Centre Sdn. Bhd. 63SCM Professional Centre Sdn. Bhd.SCM Professional Centre Sdn. Bhd. 65The Nine-Point Importance Scale
SCM Professional Centre Sdn. Bhd. 66
Order-winning objectives
1.Provide a crucial advantage with customers
2.Provide an important advantage with most customers
3.Provide a useful advantage with most customers
Qualifying objectives
4.Need to be at least up to good industry standard
5.Need to be around the median industry standard
6.Need to be within close range of the rest of the industry
Less important objectives
7.Not usually important, but could become so in the future
8.Very rarely come into customers consideration
9.Never come into consideration by customersThe Nine-Point Performance Scale
1. Consistently considerably better than nearest competitor
2. Consistently clearly better than our nearest competitor
3. Consistently marginally better than our nearest competitor
4. Sometimes marginally better than most competitors
5. About the same as most competitors
6. Often close to the main competitor
7. Usually marginally worse than main competitors
8. Usually worse than most competitors
9. Consistently worse than most competitors
SCM Professional Centre Sdn. Bhd. 67Importance to Customers in Winning
Orders
SCM Professional Centre Sdn. Bhd. 68
1 2 3 4 5 6 7 8 9
Price X
Quality X
Delivery Speed X
Delivery Dependability X
Availability X
Product/service range X
Product/service design X
Brand Image X
After-sales service XPerformance and Importance
Mapping
SCM Professional Centre Sdn. Bhd. 69Performance and Importance
Explained
SCM Professional Centre Sdn. Bhd. 70The Future of Competition?
There is a widely-held belief that competition will
increasingly occur not between companies, but
between supply chains.
What do you think?
SCM Professional Centre Sdn. Bhd. 71Competition
Conceptual Supply Chain
SCM Professional Centre Sdn. Bhd.Competition doesn’t just mean
competing for customers
SCM Professional Centre Sdn. Bhd. 73Conceptual Supply Network for
Orange Juice
SCM Professional Centre Sdn. Bhd. 74Our ‘Toolbox’ of Techniques,
Reviewed
SCM Professional Centre Sdn. Bhd. 75
PESTLE
Five
forces
9-point
OW &
OQ
Value
Chain
SWOTContent of your Supply Chain
Strategy
You strategy might mention any or
all of the following...
Processes Information systems
Contractual arrangements
Supply chain relationships – partnerships, trust and
‘softer issues’
People, skills and knowledge
Physical resources – capacity and location
Operational management
Others?
SCM Professional Centre Sdn. Bhd. 76Summing up
Making a strategy is an iterative process... just like life!
Strategy can be seen to exist at three levels: corporate, business
and functional.
Companies need to make strategic decisions, to get the most
from their supply network.
Relationships between businesses operating in supply networks
are complex!
A set of techniques were presented, as ways to structure the
decision-making processes.
The methods given here assist with the analysis; you will still need
to be creative, to formulate a competitive strategy for your
business.
SCM Professional Centre Sdn. Bhd. 77Strategy
Content
SCM Professional Centre Sdn. Bhd. 78Content
Supply Chain Positioning
Make or Buy?
Outsourcing
Supply chain uncertainties
SCM Professional Centre Sdn. Bhd. 79Supply Chain Positioning
What parts of the the value addition process is it most
appropriate for our company to...
Have control over (“value positioning”)
Perform ourselves (“make vs buy”)
Think about the supply chain for a car. When it is
completed and delivered, its value is at 100%... but
how is that value distributed along the supply chain?
SCM Professional Centre Sdn. Bhd. 80“Vertical Integration”
SCM Professional Centre Sdn. Bhd. 81“Vertical Integration”
SCM Professional Centre Sdn. Bhd. 82SCM Professional Centre Sdn. Bhd.
Ford Motor Company in the 1920’sOwnership of...
Car assembly
plants
Design offices
Coal mines
Iron ore mines
Timber forests
Rubber plantations
A railway network
Freighters
SCM Professional Centre Sdn. Bhd. 84
Ford Motor Company in the 1920’s
Sawmills
Blast furnaces
A glassworks... etc.Ford’s Vertical Integration
Ford had a supply network that wasn’t growing fast enough
to keep pace.
Raw materials were in short supply after the First World
War.
Inventory costs were too high to permit the holding of safety
stocks for every material.
Henry Ford’s strategy of vertical integration was very
successful... although it isn’t fashionable nowadays:
Anti-competitive.
Not concentrating on core competencies.
SCM Professional Centre Sdn. Bhd. 85Supply Chain for Books
What space do Amazon.com now occupy?
What is the motivation: what has driven them to occupy
that space?
SCM Professional Centre Sdn. Bhd. 86Automotive Seat Example
SCM Professional Centre Sdn. Bhd. 87
Jaguar building their own seats, to order
Nissan taking delivery of complete seatsTwo very different propositions...
SCM Professional Centre Sdn. Bhd. 88
Jaguar X-type
Nissan
Primera/Almera/
Micra
Order winners Specification and
design Price
Order qualifiers Price Specification,
quality, reliability
Volume 60,000
per year (2002)
310,000
per year (2002)
Variety Very high,
‘personal’ LowerPosition in the Value Chain
The position and structure of the two supply chains is very
different.
Nissan’s demand for Just-In-Time delivery means the seat
manufacturer (JCI) had to be much more vertically
integrated, and co-located.
There is a trend in industry for powerful customers to insist
that their suppliers take more of the risks... and hopefully
more of the rewards!
Further reading...
SCM Professional Centre Sdn. Bhd. 89
http://www.themanufacturer.com
/articles/seat-of-learning/Make vs Buy
What advantage would it be for Jaguar to buy a
fully- assembled seat set (and possibly also other
interior parts such as the headlining, carpets, etc.)
from a single “Tier 1” supplier?
Are there any advantages for a supplier that seeks
to become an ‘integrator’?
SCM Professional Centre Sdn. Bhd. 90Decisions in Outsourcing
How do you decide what to make and what to buy?
Is it only cost ?
What about outsourcing infrastructure and processes?
The Japanese are more likely to outsource product, but
less likely to outsource manufacturing system design than
Western manufacturers.
SCM Professional Centre Sdn. Bhd. 91Reasons to make
Lower cost to produce
Unsuitable suppliers
Poor quality
Price too high
Not available
Utilise surplus labour
Protect proprietary design
Increase or maintain the size
of the company
Reasons to buy
Lower cost to buy
Preserve supplier
commitment
Inadequate capacity
Item is protected by a patent
or trade secret
Free up management to
concentrate on the primary
business
Obtain or nurture
capability
SCM Professional Centre Sdn. Bhd. 92
Make or Buy?Outsourcing
A key incentive for global companies and
governments is to improve the efficiency of their
value chains.
By using outsourcing as a means to focus on core
competencies where their company has a
comparative advantage, companies tend to reduce
their exposure to inefficiencies in areas where they
do not need to be best in class.
In non-essential business areas, this could lead to
mutual gains for outsourcing companies and the
contractors for whom the outsourced activity is
core.
SCM Professional Centre Sdn. Bhd. 93Some key Definitions
Offshoring is the relocation of business
processes (production, distribution, business
services, or core activities like R&D) to lowcost locations outside national borders.
Onshoring is just the opposite; bringing an
activity into the country in order to improve
logistics, or to gain ore control.
Nearshoring is as term used to denote that a
selected location is close to the country of
origin (Poland or Hungary for Germany;
Mexico for the U.S.)
SCM Professional Centre Sdn. Bhd. 94Supply Chain Uncertainties
Demand uncertainty – seasonal or cyclic demand patterns,
fashion influences, technology cycle, speculation, etc.
Lead time uncertainty – when will a key supplier be able to
complete the order?
Capacity – will each part of the supply network be able to
keep up with demand?
Yield uncertainty – scrap rates in manufacturing. Resource
depletion – increasing scarcity of materials.
Logistic uncertainty – accidents, and transportation options
changing due to nature, technology, etc.
Political issues – new legislation or intervention.
SCM Professional Centre Sdn. Bhd. 95Coping with Uncertainty
Multiple customers (try not to make more than 20% of your
business depend upon a single customer).
Multiple sources of supply (so you can still do business if
one supplier fails, and to “keep them honest”).
Surplus capacity (in manufacturing and transportation, to
cope with peak demand periods).
Safety stocks (... but keep in mind that this is the opposite of
going ‘lean’).
Carefully negotiated contracts (who pays when things don’t
go as planned?).
...others?
SCM Professional Centre Sdn. Bhd. 96Summing Up
Choosing what to do – and what to let others do – is a
key component of supply chain strategy.
Understand where in the supply chain the value is
created.
When you share work with your suppliers, make sure
you share the risks as well.
Think about potential problems before they happen –
and have plans in place.
SCM Professional Centre Sdn. Bhd. 97The Sustainable
Supply Chain
SCM Professional Centre Sdn. Bhd. 98Sustainable?
Sustainability: “Meeting the needs of the present
without compromising the ability of future generations
to meet their own needs”
– World Council on Economic Development, 1987
SCM Professional Centre Sdn. Bhd. 99Sustainable Supply Chain
Choice of materials used. Choice of
production methods.
Choice of transportation methods,
including the choice of packaging used.
Specification of ‘green’ products.
Remember that even if you don’t want to do
anything about unfair social or environmental
issues, somebody further down the supply chain
might insist. (Doing a ‘carbon audit’ is
increasingly seen as an order qualifier.)
SCM Professional Centre Sdn. Bhd. 100Sustainable Materials
Use renewable materials (things that grow or are
refreshed by natural processes) where possible.
Choose durable materials that will last longer, or will
have value for somebody else at the end-of-life.
Choose ethically-sourced materials.
Choose materials with a “low ecological rucksack
factor”. (Ecological rucksack is a crude measure of the
kilograms of material that must be ‘disturbed’ to obtain
one kilogram of the refined material.)
SCM Professional Centre Sdn. Bhd. 101Sample rucksack factors (complete)
Gold?
Rubber?
Copper?
Logs?
Aluminium?
Recycled Aluminium?
Diamond?
Typical plastic?
Steel?
SCM Professional Centre Sdn. Bhd. 102Sustainable Logistics
Transportation usually measured in Freight Tonne
Kilometres.
The mode of transport influences time taken, but also
the environmental impact:
Air freight
Road transport (large trucks are better than cars
and vans, if they are full)
Marine transport
Rail (electric trains are better than diesel)
Bicycle (!)
SCM Professional Centre Sdn. Bhd. 103Sustainable Materials: Role of the
ICMM
The International Council on Mining and Metals was
established in 2001 to “act as a catalyst for
performance improvement”.
18 mining and metals companies.
30 national and regional mining associations, and global
commodity associations.
Recognises that extractive industries need to maintain
a good image, if they are to continue to have access to
the resources they need.
Ten key principles...
SCM Professional Centre Sdn. Bhd. 104ICMM ten principles (1 – 5)
Implement and maintain ethical business practices
and sound systems of corporate governance.
Integrate sustainable development considerations
within the corporate decision-making process.
Uphold fundamental human rights and respect
cultures, customs and values in dealings with
employees and others who are affected by our
activities.
Implement risk management strategies based on
valid data and sound science.
Seek continual improvement of our health and
safety performance.
SCM Professional Centre Sdn. Bhd. 105ICMM ten principles (6-10)
Seek continual improvement of environmental
performance.
Contribute to conservation of biodiversity and integrated
approaches to land use planning.
Facilitate and encourage responsible product design,
use, re-use, recycling and disposal of our products.
Contribute to the social, economic and institutional
development of the communities in which we operate.
Implement effective and transparent engagement,
communication and independently verified reporting
arrangements with our stakeholders.
SCM Professional Centre Sdn. Bhd. 106The need to maintain good relations...
The Mine at Kiruna, Sweden
SCM Professional Centre Sdn. Bhd. 107Green Procurement, Logistics &
Packaging
You may be able to specify bulk quantities and forms of
packaging that avoid a lot of waste.
What issues would you need to consider, before
deciding to order in bulk?
SCM Professional Centre Sdn. Bhd. 108Reuse is better than
recycling.
Try to specify and order
products that have an ‘extra
life’ when their first use ends.
You save on waste disposal
fees, as well.
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‘Green’ designSumming up:
Sustainable Supply Chain
You have the opportunity to make your supply chain
more sustainable, through procurement, operational
and logistics decisions.
Being interested in sustainability doesn’t have to be a
“full stomach phenomenon”
Being ‘green’ may well be an order qualifier, but it can
be a significant source of competitive advantage.
SCM Professional Centre Sdn. Bhd. 110.