MKT2013 ASSIGNMENT 2: MARKING CRITERIA PART 1 = 30% CRITERIA MAXIMUM MARK MARK AWARDED The student included the following points in their report? • Sector • Name of enterprise / company • Type of channel • Visual Representation 4 The student clearly described the target market • Fail = 0 - 2 • Fair = 3 • Good = 4 • Very Good = 5 • Excellent = 6 6 The student presented relevant knowledge, ideas and judgements in relation to the target market. • Fail = 0 – 9.9 • Fair = 10 – 12.9 • Good = 13 – 14.9 • Very Good = 15 – 16.9 • Excellent = 17 - 20 20 PART 2 = 50% CRITERIA MAXIMUM MARK MARK AWARDED The student showed the ability to work collaboratively and communicated clearly and concisely in presenting relevant knowledge, ideas, and judgements. • Fail = 0 - 24 • Fair = 25 - 32 • Good = 33 - 37 • Very Good = 38 - 42 • Excellent = 43 - 50 50 PART 3 = 20% CRITERIA MAXIMUM MARK MARK AWARDED The student used knowledge gained from this course to demonstrate initiative, critical thinking, creativity and judgement. • Fail = 0 - 9.9 • Fair = 10 - 12.9 • Good = 13 - 14.9 • Very Good = 15 - 16.9 • Excellent = 17 - 20 20 TOTAL MARK /100 COMMENTS FROM MARKER