BUS5SMM Grading criteria - Assessment 2 (Individual Written Marketing Analysis) (40%) Criteria GCs. SILOs Excellent Good Missing or Poor Mark(s) Discipline knowledge Disciplinary knowledge is clearly presented and uses disciplinary language authoritatively; shows critical understanding of the relevant theories, issue presented, demonstrates depth and accuracy of understanding. Disciplinary knowledge is presented and uses disciplinary language approaching competency, shows an awareness of the issue presented and demonstrates limited content understanding. Disciplinary knowledge is unclear and does not use the language of the discipline in a sustained fashion, and demonstrates no evidence of gaining new understanding. /7 Analysis and Recommendations (Critical Thinking) Critical Thinking Inquiry/Research 01, 02 Strategically and critically analyses and evaluates the marketing mix strategies of the chosen company, and how those strategies have been implemented to achieve sustainability, and makes justifiable, evidence-based recommendations. Overall, analysis and evaluation show critical thinking but include several gaps. Recommendations are evidence-based but may not be fully justifiable. Analysis and evaluation are very superficial and lacking in depths. Recommendations are not evidence-based and/or justifiable. /20 Problem-solving Creative problem-solving 03 Outstandingly addresses constructed and real life problems by identifying company’s strategies and relevant sustainability-related issues/practices, and using conceptual, analytical and problem-solving strategies. Addresses constructed and real-life problems and correctly identify strategies and sustainability-related issues although some minor gaps still exist. Good use of conceptual, analytical and problem-solving strategies. Failure to address constructed and real-life problems and/or correctly identify strategies and sustainability-related issues. Failure to use conceptual, analytical and problem-solving strategies. /5 Independent thought Autonomy and independence 05 Demonstrates an outstanding original approach and excellent level of independent thinking. Effectively manages time and resources to complete all parts of the task. Shows originality and acceptable level of independent thinking. Some minor parts are incomplete. Lack of originality and poor demonstration of independent thinking. Failure to fully complete the task due to ineffective management of time and resources. /5 Writing and Referencing Writing The report is well structured, with fluent and cohesive presentation of ideas. Sophisticated academic language throughout, with excellent use of supporting evidence. Persuasively addresses the task, and employs a relevant approach. Employs an accurate academic referencing convention citing multiple sources. The report is somewhat logically structured using appropriate academic language, with appropriate use of evidence in addressing the task. Employs a basic academic referencing convention appropriate to the discipline. Includes an adequate number of sources. Several errors in referencing, grammar and/or punctuation. The work does not employ a structured approach to the task. The writing is unclear and poorly constructed. Shows unfamiliarity with, and inconsistent application of the conventions of academic referencing with inadequate sources. /3 COMMENTS