Future Proof – 5 Year Growth Strategy: • Proposed targets over the next 5 years, focused on the outlined key growth areas. Rooms: Jodie Cooper designs!! F+B: Renovate current restaurant, install new fine dining restaurant, install whisky distillery, install victorian style bar, install garden bar, ladies lounge Conferencing: Events, weddings. Revenue: Cigar lounge, leisure club converted to 5 star spa, install gym (open to public) (SMART goals eg. increase REVPAR by 15% in 5 years. Percentage or dollar based • Appropriate emerging trends discussed and addressed by strategies (linked to strategies) Consumer trends!!! Heading: Growth Strategies: • Suitability of the strategies proposed • Measures of the strategies identified and bench-marked • Strategies are relevant to the overall growth strategy of the hotel. Recommendations Website to look at: https://www.karstens.com.au/about-us/blog/top-5-emerging-trends-affecting-hospitality-industry/ http://www.pwc.com/us/en/asset-management/real-estate/emerging-trends-hospitality-leisure.html https://skift.com/2017/01/03/10-hotel-trends-that-will-shape-guest-experience-in-2017/ http://www.hospitalitynet.org/news/4080182.html https://hotelguru.com/top-10-trends-in-hospitality-for-2017/ http://www.ausfoodnews.com.au/2016/12/21/top-hospitality-trends-predicted-to-boom-in-2017.html http://www.hospitalitymagazine.com.au/food/news/7-food-trends-for-2017 http://www.telegraph.co.uk/travel/hotels/articles/hotel-trends-for-2017/