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所在国家 - Country Australia
所属专业 - Major Marketing
学位级别 - Degree Level Bachelor of commerce
课程名称 - Course Name MKT203-Consumer Behavior
论文题材/题目 - Essay Topic The imperative threat of Fast Fashion
词数 - Word Count 2000 words
格式要求 - Formatting Style(例如:essay,report等或其它) Your soft copy must include all parts of your work including a title Page with full student name (last name in CAPITALS), ID number, tutor name, tutorial day and time, the complete reference list and any appendices. • Please name your file as follows: Surname_Tutor_Final Essay.doc • Essay should be formatted in 12 times new roman font, 1.5 line spacing, regular margins, headings in capitals and bold, sub-headings in upper and lower case and bold italics. • Word limit includes in-text citations, but not title page, sub-headings, reference list or appendices. • Full Harvard referencing is required (in-text citations and reference list). • Essays will be marked electronically via GradeMark on Turnitin using iLearn, annotated with comments from the marker. Your grades will be available for viewing in Gradebook via iLearn. An announcement will be made on iLearn when assignments have been marked.
文献个数及格式 - References(例如:APA,Harvard,Chicago或其它)默认ref个数为每千字4个reference Harvard
论文要求及备注 - Other requirements or notes As individuals, think through the ethical concerns and use relevant theoretical literature to critically examine consumer behaviour in terms of personal (e.g., consumer motivation, values, identity, perception, learning and memory, personality, attitudes and attitude change, decisionmaking…), interpersonal (e.g., reference groups, social class and status) and cultural influences. Each group member must investigate a different consumer behaviour influence as well as discuss and compare two traditions of ethical thought that are relevant to the group issue identified in Stage 1. This is an essay based on scholarly journal article research, theory and critical evaluation/ synthesis (not mere description). You must support your work with a minimum of 5 high quality academic journal articles and at least one actual marketing example. Strict maximum of 2,000 words permitted
Failing to meet the 5 quality journal article minimum will lead to a 10% deduction of marks. ◦ Keep in mind: The academic journal articles may address the actual topic, a related topic or relevant ethical theories. Make sure to use quality journal articles accessed from top ranking journals such as: Journal of Marketing, Journal of Consumer Research, Journal of Business Research, European Journal of Marketing, etc.… If in doubt find out the journal ranking or pose a question on the general iLearn discussion board. • Failure to reference or inaccurate referencing will lead to a 10% deduction of marks. • Exceeding the word limit will lead to a 10% deduction of marks. Markers will stop reading once the 2000 word limit is reached. • Late submissions will lead to a 10% deduction for each 24 hour period or part thereof (for example, 25 hours late in submission – 20% penalty). ◦ This penalty does not apply for cases in which an application for disruption of studies is made and approved.
截止日期
Due Date 截止时间及日期
Due Date and Time 4 May
截止时间所在时区
Time Zone Sydney Australia
学校网址和登录信息 - School website, student ID and password ilearn.mq.edu.au
44747551
Jeremyweng1