MRKT 20054 T 1 2017 Assessment Task 2 — Writing and Presenting Slides Due date: 2pm AEST Friday Week 7 Weighting: 30% Length: 8 Powerpoint slides max with voice over (of not more than 3 mins in duration) in Moodle plus a Word script (maximum 800 words). Task Description –PPT presentation with voice over and Word written assessment All assignments should be submitted online through the MRKT 20054 Moodle site. All reports will be checked by Turnitin to compare the report to other sources and will provide students and lecturers with a similarity score for the report. Reports with a similarity score index of more than 20% will be checked for plagiarism (although it may not necessarily mean that the student has plagiarised). The ability to design and give business presentations is critical to the success of any marketing career. In this assessment task, you as a "service marketing expert” will demonstrate your ability in this regard. Your task is to develop a 3-minute marketing pitch presentation for a new service that you have developed in any ONE of the following areas: - Car dealership - Hotel/ motel or ecolodge - Gym - Hair dressing or beauty and spa saloon - Coffee shop - Italian or Indian or Chinese food restaurant - A ferry service to the Whitsundays islands Be creative! In your pitch, include the following key areas: - Describe the new service offer – Identify the core and any supplementary elements for the new service; - Briefly define and justify a target market for the new service; - Develop an effective positioning strategy and identify your competitive advantage; - Identify and justify your principal distribution, pricing and promotion strategies. This presentation should be made within 3 minutes and through 8 PowerPoint slides with bullet points. The slides should follow this structure: 1. Student information and presentation title; 2. Description of the new service offer; 3. Target Market; 4. Positioning Strategy & Competitive Advantage; 5. Distribution strategy;6. Pricing Strategy; 7. Promotion Strategy; 8. Reference list. You will also prepare and submit a Word document script in which you will write out or at least outline what you intend to say in your presentation. Please pay attention to the following details on presentation and submission methods: • On-campus students will deliver their presentation in class, and will in addition submit their PowerPoint file with voiceover and script in Moodle. • Distance education students will record their presentation through PowerPoint's "Record Slide Show” function, and submit their PowerPoint file (with recording) and script in Moodle. For all students, the Moodle submission of PowerPoint file and script will be due at 2 pm AEST Friday Week 7. However, on-campus students may present in class prior to, during, or after Week 7, depending on their local lecturer/tutor's scheduling. Notes: - You do not need to read the in text referencing or references at the end of the slides when recording your voice for the PPT presentation. - When recording, you should use a headset with microphone preferably or speak loudly if you use the inbuilt microphone on your laptop/computer. Please make sure your voice is clear, can be heard and understood when playing the Powerpoint slides BEFORE you upload your work into Moodle. - The Powerpoint slides and Word script will need to be uploaded in Moodle under the “Assessment 2” link. - Do NOT insert your audio as a wav.file into the slides because we will not be able to hear you if it is not embedded in the file. To check if it works, you could send your PPT file to a friend and see if they can hear it. Please do not send to the Lecturer or Unit Co-ordinator to check. - For hints on how to convert a PowerPoint slide to a presentation with voice over, please view the link below. Adding Voice Over to PowerPoint Presentations in 5 Easy Steps: http://www.emergingedtech.com/2012/12/add-voice-over-to-powerpointpresentations-in-5-easy-steps/ - For the Word script, please use Times New Roman with font 12 and double line spacing. - Do NOT click on ‘Final submission’ of files in Moodle unless BOTH the PPT and Word documents have been uploaded. - All assignments are to be uploaded into Moodle and not sent to the Unit Coordinator’s email address for marking. - You need to start working on this assessment as soon as Week 4 as it involves lots of research and preparation and do not wait until the last minute to do this assessment. - In the past, some students had to submit their PPT with no voice over because they worked on it at the last minute and subsequently lost marks.Marking criteria Maximum 1. Structure, grammar and referencing 6 2. Class presentation for on campus students / PPT presentation for DE students 5 3. Description of the new service offer 3 4. Target Market, Positioning Strategy & Competitive Advantage 6 5. Distribution strategy, Pricing Strategy & Promotion Strategy 10 TOTAL 30 Late penalty if applied (1.5 marks per late day) Penalty for plagiarism if applied Modified total score