Coursework task: In order to encourage you to understand the impact of the market environment and organisational context on innovation and enterprise, this assignment asks you to develop a business idea or a new direction for an existing business. The core of the assignment is to pitch your idea on video using the crowdfunding format. The idea is entirely up to you. Important: ( Instead of making video, write a 2500 words report of the crowd-funding idea, please include data such as graph or chart and rewarding system of the crowd funding project. Remember to talk about the aim of the crowd-funding and how much fund you aiming to achieve in a certain time.) Key Marking Criteria: You need to pitch an idea for either a new business or for a new direction for an existing business. Note that novelty is judged by staff from Futures Entrepreneurship Centre and that this judgement is based on the distribution of this year’s assignments and previous experience.