MCD2040 Marking and Feedback Sheet for Case Study Report Student Name: ID number: Marker: Grade: Additional Comments: Section/Criteria % Fail Less than 50% Pass 50‐ Credit 60‐69% Distinction 70‐79% High distinction 80 ‐100% Executive summary: Brief background of company and current situation, purpose for report, outline of key problems &recommendations. Maximum one page, presented on a separate page. 10 Inadequate coverage of most areas such as background, purpose, problems and recommendations. Some of the following adequately covered: background, purpose, problems Most of issues such as background, purpose, problems and recommendations identified well. Background, purpose, problems and recommendations well presented. Excellent executive summary professionally presented. Problem identification & analysis: Identification and analysis of 3 to 5 management problems explaining why and how the problems have developed by integration of case evidence and relevant management theories/concepts covered in MCD2040. 25 Too few problems identified or insufficient integration of case evidence and/or management theories/concepts. Or problem analysis is too broad. Some problems identified with some use of evidence and some use of basic theories/concepts. A range of problems well identified with some good integration of evidence and use of management theories/concepts. Very good identification and analysis of a range of problems, causes/evidence and good use of relevant management theories/concepts. Excellent identification and analysis of a wide range of problems including causes/evidence and use of highly relevant management theories/concepts. Statement of key problems: Clear, concise statement of at least 2 key problems that the remainder of the report will focus on. 5 Key problems not made evident or stated problems do not follow discussion in previous section. Key problems identified but expressed in a basic or simplistic fashion. Key problems clearly identified. Key problems clearly and concisely stated. Excellent expression of key problems in a clear and concise manner. Generation & evaluation of alternative solutions: Range of solutions for each key problem provided and evaluated. Minimum of 2 solutions per problem with no theory to be used in this section. 20 Too few alternative solutions identified for each/some key problems or inappropriate, unfeasible solutions for key problems. Some alternative solutions identified for each key problem but some of the solutions are undeveloped. A range of relevant solutions identified for each key problems that are feasible. A range of relevant solutions for each key problem that are well evaluated. An excellent range of creative, relevant and well evaluated solutions for each key problem. Recommendations: Clear statement of which of the alternative solutions is/are recommended and why. Must be justified using management theories/concepts covered in MCD2040. 15 Poorly expressed recommendations and/or no use of management theories/concepts or fails to address key problems. Recommendations expressed in a basic fashion with simple explanation and justification using basic theories/concepts. Recommendations stated with an explanation and justification using theory. Recommendations address key problems. Recommendations clearly expressed with a good explanation and justification demonstrating good use of theories/concepts. Excellent recommendations with great explanation and justification using highly relevant management theories/concepts very well. Implementation: Action steps involved in actually introducing the recommended solutions. Who responsible, when, how, cost etc. Must be presented in a table format. 10 Inadequate coverage of action steps or action steps missing/inconsistent. Action steps adequately outlined including some/most of the implementation issues. Action steps clearly outlined including all major issues of the implementation elements. Action steps clearly outlined in some detail including all major elements of the implementation process. Action steps clearly outlined in detail including potential implementation/change problems. Presentation: Quality of expression, grammar, format and layout – including assessment cover sheet. Is within word count requirement. 10 Report is poorly presented/ formatted or sections missing. Written expression grammar, spelling is poor. Below word count. Report is neatly formatted and presented. Written expression, grammar, spelling adequate. Report is formatted in a business‐like manner and clearly presented. Written expression clear and appropriate. Report is formatted in a business‐like manner and clearly presented. Good written expression. Excellent professional presentation and formatting. Excellent written expression with hardly any errors in grammar, spelling etc. Referencing: Use of author‐date (APA) referencing system in a correct manner. Inclusion of a reference list on a separate page with only the sources that have actually been used. In addition to the text , at least4 other p e e r ‐ r e v i e w e d sources must be used 5 No references/referencingor insufficient evidence of a c a d e m i c research. Must consult Q Manual to attend to this. Some errors in technical aspects of referencing. Need to consult the Q Manual some more. Basic evidence of research in the textbook used. Mostly correct application of Q Manual requirements. Mainly used the textbook as major source for theories/concepts. Minor referencing errors. Meets Q Manual requirements.Some evidence of research beyond textbook. Referencing is consistently accurate. Excellent evidence of high quality research in the management field.