Why is this a problem? Bullying among teenagers is a significant and serious issue. In recent years, the phenomenon described as “cyberbullying” has received a large amount of social, political, and academic attention. Cyberbullying is a social problem, not a technological one. Without understanding the cyberbullying phenomenon it is impossible to devise effective policy that will not have unintended consequences and threaten basic liberties like freedom of speech. Government seems like they do not really understand the causes, consequences, and characteristics of cyberbullying even though they are attempting to address the issue. Who is affected? Anyone with a social media account has the ability to be affected by cyber bullying. A survey found that 54% of teens surveyed have witnessed online bullying: • 39% on Facebook • 29% on YouTube • 22% on Twitter • 22% on Instagram The reasons for cyber bullying include: • 61% appearance • 25% academic achievement/intelligence • 17% race • 15% sexuality • 15% financial status • 11% religion  20% other What is the cost to the community of this problem continuing? The right to the highest attainable standard of physical and mental health: Bullying can impact negatively on a person’s physical and mental health causing harm in the form of physical injuries, stress-related illnesses, depression and other health issues. Rights to work and fair working conditions: Bullying can lead to higher absenteeism from the workplace, poor or reduced performance and an unsafe working environment. Cyber bullying also has unfortunately been a cause of suicide in Australia which is a sensitive issue for a lot of people but unfortunately it isn’t possible to completely forget about this community impact. Suicide is the highest killer of people between 14-45. In 2015, preliminary data showed a total of 3,027 deaths by suicide (12.7 per 100,000), 2,292 males (19.4 per 100,000) and 735 females (6.2 per 100,000). There were 2,864 deaths in 2014 (12.2 per 100,000). What has been tried so far? Government set up an e-Safety commissioner which leads online safety advice and education for the Australian Government and will operate a complaints system so Australian children and young people can report serious cyberbullying. There has also been the introduction of the Kids Helpline which is an initiative to help combat cyber bullying through online conversations with trained psychologists. Social Media businesses use “Block/Report” system to help prevent cyberbullying. This involves a user addressing a comment or photo that is offensive to another person and the moderators of those businesses check to see if the item in question violates their community guidelines. Head of the Telstra Foundation Jackie Coates said Telstra was proud to partner with ground-breaking anti-bullying crusaders PROJECT ROCKIT to help take their powerful and innovative approach online. Designed by young people for young people, PROJECT ROCKIT Online is an immersive digital experience that engages secondary school students in years 7 to 9 in learning and understanding on the issues of bullying, cyber safety and leadership. What impact has that had? The introduction of the kids helpline and various school programs has been faily moderate. Although the government has created awareness and help programs, all social media users are still vulnerable to personal attacks from others either inside or outside their friendship circle. The introduction of the Block and Report functions on social media has help decrease the impact of cyberbullying on a person but blocking or reporting one person will not fix the problem altogether. 1.2 Explain the main sustainability lifecycle concerns for the multiple stakeholders As mentioned before, bullying can impact negatively on a person’s physical and mental health causing harm in the form of physical injuries, stress-related illnesses, depression and other health issues and can lead to higher absenteeism from the workplace, poor or reduced performance and an unsafe working environment. Bullying can impact on a person’s freedom to express feelings or opinions as they no longer feel safe to do so. The bullies could be in an unstable social environment, causing them to target others to vent their anger/frustration on others. Identifying these issues can help businesses and the government make the changes to the social environment that it requires. Why are both mindset and behaviour critical? The mindset has significant impact on the way and the confidence of doing things especially for young people, because the growth of mindset which is development of mental state and perception needs to be protected. But under the big environment of network, someone with immaturity mind might get one’s way via this platform. The Victims will feel lonely, upset, insecure, unconfidence and powerless which are the harm to their mindsets. This creates an unsustainable network for the users as there is a potential threat when using the platform. The reason they bully people is that they have conflicting emotions to other peoples or groups and the behavior of bullying people is a manifestation of imbalanced psychology. So, in order to prevent the cyber bullying to maintain the sustainability of the network what we could do as apart of the social, as a customer is going to block, ignore, delete, unfriend and report any “pollution” that has occurred. We have limited power to influence the issue as individual, but at least we could protect ourselves and our families. What are the consumer, business and government imperatives? The Main Imperative in this overconsumption issue is getting the message across to address this problem. The Government seems like they do not really understand the causes, consequences, and characteristics of cyberbullying even when setting up organisations like The Kids Helpline as well as the School Programs they’ve put in place to help to convey the message. Social Media businesses including Facebook, Twitter, Snapchat and Instagram have identified the problem and respond to it how they can. However, more can be done about spreading the message and raising awareness to the wider community. References: A social problem, not a technological problem: bullying, cyberbullying and public policy: http://apo.org.au/node/40647 Office of the Children’s eSafety Commissioner: http://www.australia.gov.au/directories/australia/the-office-0 5 Current issues of ‘Internet censorship’: bullying, discrimination, harassment and freedom of expression: https://www.humanrights.gov.au/publications/background-paper-human-rights-cyberspace/5-current-issues-internet-censorship-bullying *Need more statistic to support Individual part 2000 maximum At least 5 good quality journal articles All your opinions must be supported Harvard referencing style Essay – criticize not summarize Thorough theoretical critique of one CB influence Discussion and application of two ethical theories