Assessment item 2 Factors impacting strategy Value: 35% Due date: 22-Apr-2017 Return date: 16-May-2017 Length: 2000-2500 quality words. Submission method options Alternative submission method Task In this report you need to define, analyse and understand each of the following and how it impacts and informs an organisation’s marketing strategy. Ensure that you use the same organisation selected in Assessment Task 1. Revelant chapters from core text book -Chapters 3,4,5, & 6 You are to address the following: • Analyse the current organisational capability and level of core competence. Student should address this in light of the corporate appraisal process - refer to core textbook for this process. • How does competition impact on the organisation and its ability to serve its markets? • Consider potential customer markets- that the organisation may try and serve? • What are the likely impacts of the external environment – select at least two (2) variables. • Make recommendations on how these factors above will impact on the overall marketing strategy of the organisation. Rationale For companies to success when operating in dynamic and turbulent markets, they need to identify the factors that shape their industry’s structure, nature of customer behaviour and the capabilities and resources that the organisation needs to posses in order to be an industry player. Learning outcomes: • be able to identify and evaluate various theoretical approaches that have contributed to competitive strategy formation; • be able to critique the role of business partnerships and customer relationship management in the creation of superior customer value. Please note all assignments require secondary research and in-text referenced sources. Marking criteria Criteria HD 100-85% DI: 84-75% CR: 74-65% PS: 64-50% FL: 49-0% Identification of organisataional capability stated and justified (17%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Concise application demonstrated through the organisation and examples. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources applied within an organisational context. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant and applied within an organisational context. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. A lack of application on the organization demonstrated. Further contextualization required and framed around the organisation. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. No application on the organisation. No depth of organisational implications identified and no strategy outcomes identified. Competition and its impact on the organisation and its customers is clearly evidenced (17%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Concise application demonstrated through the organisation and examples. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources applied within an organisational context. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant and applied within an organisational context. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. A lack of application on the organization demonstrated. Further contextualization required and framed around the organisaton. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. No application on the organisation. No depth of organisational implications identified and no strategy outcomes identified. Potential markets that the organisation may investigate or try and serve are clearly addressed and evidenced. (17%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Concise application demonstrated through the organisation and examples. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources applied within an organisatonal context. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant and applied within an organisatonal context. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. A lack of application on the organization demonstrated. Further contextualization required and framed around the organisation. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. No application on the organisation. No depth of organisational implications identified and no strategy outcomes identified. The likely impacts of the external environment –two (2) variables identified, supported and clearly addressed and evidenced. (17%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Concise application demonstrated through the organisation and examples. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources applied within an organisational context. An acceptable number of key issues identified. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant and applied within an organisational context. Most key issues identified. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. A lack of application on the organization demonstrated. Further contextualization required and framed around the organisation. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. No application on the organisation. No depth of organisational implications identified and no strategy outcomes identified. Recommendations clearly addressed and the impact on the overall marketing strategy of the organisation identified and supported. (17%) Scholarly application of theoretical concepts of relevant theories. Highly proficient and evidence of rigour. Expert use of a wide range of relevant secondary sources. All key issues expertly canvassed and validated. Concise application demonstrated through the organisation and examples and supported through the role of marketing strategy. Competent application of theoretical concepts of relevant theories. Considerable demonstration of critical analysis. Viable application of a range of relevant secondary sources applied within an organisational context. An acceptable number of key issues identified and implications for marketing strategy validated. Application of theoretical concepts of relevant theories. Critical analysis demonstrated generally. Used a wide range of sources, most of which were relevant and applied within an organisational context. Most key issues identified and implications for marketing strategy validated. Adequately addressed but lacks sufficient theoretical arguments and critical thinking. More descriptive than analytical. Limited use of sources and some key issues identified. A lack of application on the organization demonstrated. Further contextualization required and framed around the organisation and it marketing strategy. No significant theoretical arguments and critical thinking developed. Lacks theory and how it is applied. No clear understanding of key concepts. No application on the organisation. No depth of organisational implications identified and no strategy outcomes identified. Demonstrated logic, flow, presentation, formatting, clarity of writing style, and reflection word count. (7%) Flawless. Depth. Extremely detailed logic, flow, rational positioning. Concise and reflects word count requirements. Extremely well formed, logic and flow to the work. Well presented. Well-formed sentence structure. No spelling errors. Solid logic, flow and structure overall. Valid positions supported grammatically. More logic, flow and structure required. Basic in language use and style. Descriptive statements. A definite lack of logic, flow and structure. Requires more work on presenting theoretical arguments in a concise and comprehensive way. Use of language is awkward and creates loss of context and meaning. • APA reference style with In-text referencing. Supported with bibliography and put through Turnitin. (8%) Over and above the referencing requirements. Concisely rigorous and exceptionally detailed. A detailed use of contemporary literature, Extremely well supported with contemporary theory and thoroughly referenced and supported. Well reference with current theory in supporting the theoretical positions. Good use of APA referencing style. Referenced but requires additional supporting in-text theory. More depth of analysis required through referencing. Some flaws with APA referencing style. Lack of in-text referencing and major flaws with APA referencing style. Not enough theory to support assumptions. Presentation See the presentation section under 'assessment information' in this subject outline for details of the presentation requirements Requirements The report requires a concise and original business style report and must be submitted via Turnitin by midnight on the due date. APA6 referencing is required.