Page 1 of 4 Faculty of Engineering & Information Technology School of Systems, Management, & Leadership 32557 Enabling Enterprise Information Systems Assignment 1: IS Evaluation (Individual Report) Developed by: Dr. Babak AbedinPage 2 of 4 Assignment Guidelines Overview The purpose of this assessment is to demonstrate your understanding of case study as well as short-answer questions. The case studies are related to IS environments, concerned with enterprise information systems issues and are from an organizational viewpoint. Short-answer questions are related to the subject's concepts, and assess students understanding of the textbook and lectures materials. Due Date: In class, Week 7 Submission: • Submit in class in person. Submission by proxy will not be accepted. • Upload the Word version on TurnitIn and add the TurnitIn submission number to your answer sheet • Answer each question only in the provided space within the answer sheet. • All answers must be typed using Arial or Times New Roman, size 12, single spacing. Marks: • This assignment is worth 30% of the total subject mark. • Late assignments will be deducted 10% of the total mark per day late (including weekends), more than seven days late the assignment will receive zero. • Special consideration, for late submission, must be arranged beforehand with the subject co-ordinator Feedback: • Written feedback will be provided for students. General feedback will also be discussed in the class after mid-semester break Referencing: Use of external references such as academic articles and/or professional reports is permitted, as long as it assists in supporting your answers and you properly reference them. Use UTS Library referencing guide for your references (http://www.lib.uts.edu.au/help/referencing/harvard-uts-referencing-guide) Plagiarism: Plagiarism is a form of academic misconduct and will be reported to the faculty. This assessment task submitted via electronic upload will be subject to similarity detection software. Where routinely used, students will be given the opportunity to review their own work prior to submissionPage 3 of 4 Part (1): Short answer questions (25 marks in total) 1. Explain in details how an organization may choose between applying business process improvement verses business process reengineering to solving a process performance problem (4 marks). 2. www.carnextdoor.com.au is a new online car rental service. According to their website “We’re on a mission to dramatically change the way people think about cars. The way it is now – with a car to every person, most of them sitting unused for 96 percent of the time – is just crazy. It’s a waste of resources, a waste of space, and a waste of money. Plus, having a car just waiting makes driving feel like the easiest, cheapest option to get somewhere – even when it’s not” Apply Porter’s Five Force model and write your detailed assessment about current market position of carnextdoor, and its potential threats and opportunities (8 marks). 3. Conduct a research on the Internet and discuss in details one specific example for ‘phishing’ security risks. Support your answer with a PrintScreen of your example. Why do you think ‘older people with a low level of computer literacy’ may be more vulnerable to be targeted by phishing content? (4 marks in total) 4. (a) Differentiate between blog and wikis (2 marks) (b) Differentiate between social networking Web sites and corporate social networks? (2 marks), find an example for each and discuss them in details to support your answer (2 mark). (6 marks in total) 5. (a) What is design thinking? (1 mark) (b) Do you agree or disagree with the following statement? (1 mark) Explain why (1 mark). (3 marks in total) “The key in design thinking is the hard skills of design, Photoshop, CAD, or database engineering, and other outcomes like beautiful software code. Design thinking has very firm and a specific deliverables, like a user interface or the consumer messaging”Page 4 of 4 Part (2): Case Study Questions (35 marks in total) Download the article “Social media competitive analysis and text mining: A case study in the pizza industry” from UTSOnline and answer the following questions. 1. According to this article, what are four reasons (or business values) that motivate companies to adopt social media sites such as Facebook and Twitter? Briefly discuss each reason (8 marks) 2. (a) What does competitive intelligence mean? (2 marks) (b) The article argues that “Pizza industry is one of the first industries that has entered the social media arena for business purposes and has a large social media user base”. Why do you think Pizza industry is so keen about social media adoption? (2 marks) (c) Why and how social media can help organizations such as Pizza companies to gain or improve their competitive intelligence? (4 marks) (8 marks in total) 3. (a) What is text mining? (2 marks) (b) Briefly explain the three steps that were used in this article to analyze the social media text data (6 marks) (c) Why do you think text mining is a good technique for giving insights into Pizza customers’ needs, interests, and pattern of interactions? (4 marks) (12 marks in total) 4. Conduct a research on the Internet, and compare social media engagement on the Facebook page of the big four Australia banks: National Australia Bank (NAB), Australia New Zealand bank (ANZ), Commonwealth Bank (CBA), and Westpac. Discuss in details which bank has the most engaging Facebook page? (1 marks) support your answer with a critical analysis of specific examples from their Facebook page (6 marks) (7 marks in total)