Running head: CONCEPTS OF HUMAN RESOURCE MANAGEMENT
IBU5HRM
International Human Resource Management in a Global Economy
Concepts of Human Resource Management
Assessment 1
Kevin Raju
La Trobe University1
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
Executive summary
This assignment describes in brief the basic problems in the HRM strategy of the ‘Cosmos’
Aircraft Company, which is based in Australia. It shows the struggling of the Company and
the probable reasons behind such outcomes. The CEO Mr. Adam is worried about its position
and the future of the Company. The Company also helps in proving the importance of four key
sectors for an organization such as Culture, Diversity Management, International Performance
Management and Training & Development.2
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
Diversity Management and Culture...........................................................................................3
International Performance Management, Training and Development.......................................7
Recommendation .....................................................................................................................10
Conclusion ...............................................................................................................................11
References................................................................................................................................123
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
Introduction
Human resource management is a valuable asset for any organization that constructs
some principles for the operational working. They are responsible of proposing different
actions in the organization to maintain a peaceful operation of works. A company can never
prosper if it has internal conflicts. It can be because of several reasons such as cultural
differences, diversity management and many more. For an organization that is looking on its
international exposure, it has to have a proper management of cultural diversity. If that is not
the case, cultural conflicts are probable there because of the fact that employees with different
cultures and from different corners of world are expected (Bamberger, Biron & Meshoulam,
2014).
‘Cosmos’ Aircraft is an Australian Company, which also has its subsidiaries in China,
Vietnam and Singapore. The CEO Mr. Adam is worried about the profit of the Company. The
CEO is suspecting a take over from its rival companies. It requires a makeover in some of the
most important areas of HRM such as culture, diversity management, training & development
and international performance management.
This assignment helps in analysing the literature on culture, diversity management,
training & development and international management of performance with the help of the
given case study on ‘Cosmos’ Aircraft. IT also recommends some solution to the Company
based on researches on the concept of HRM.
Diversity Management and Culture
Culture
The changing form of organizational structure is pitting extra pressure on the shoulders
of the HRM as globalization has brought employees with different cultures under the same4
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
roof. For an example in the case study, the ‘Cosmos’ Aircraft operates in three other countries
such as Vietnam, Singapore and China. It is bound to have employees of different cultures and
orientations in these three regions. Nevertheless, an organizational performance is more or less
dependent on its employees, which means that there is no place for any cultural imbalances
(Bratton & Gold, 2012).
The diverse nature of employees does carry diverse range of characteristics such as
their value systems, customs, which is very important for them. They rather are never
comfortable on compromising on that part. There might be some cases of the absenteeism of
an improper studying of the cultural values, which indeed is not favorable to the diverse culture
of employees. As per the institutional theory, the HRM is largely dependent on the varied ‘[-
;cultures of different nations, which is subjected to test the HRM rules and regulations that has
a different driving force behind it. The management of an organization is very much
responsible for throwing his or her understanding on the HRM planning of action (Budhwar &
Debrah, 2013).
The variation in cultures might bring communication gaps in between employees and
the management. For an example, foreign employees working in the Middle East Countries
are bound to find difficulties in understanding the communication. This is also a fact that it is
not that easy to learn Arabic in few moments. It requires a significant time span for learning
the Arabic language (Flamholtz, 2012). Apart from that, most of the employees who are
working in such companies are Muslims. It is probable that some kinds of bias behavior would
happen in such countries. This is one of such problems of cultural diversity, which put the
HRM under severe pressure. The HRM might not be able to put forth the solution to the
problem identified because of the fact that it entirely depends on the management. It is their
understanding, which is decisive in making such a strategy that could absorb the varied nature
of cultures for the betterment of organizational performance (Guest, Paauwe & Wright, 2012).5
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
Critical Evaluation
‘Cosmos’ Company is suffering of cultural differences, which is creating
communication gaps in between the employees. It has gradually developed a negative culture,
which says that ‘almost enough is sufficient enough’ (Hendry, 2012). The worse is the
mentality of the employees, which is resisting any changes that could happen from the HRM.
One of the main problems that have been produced is about the quality of the product. The
CEO if the Company is receiving many complaints for the product’s quality. They are even
holding a substantial amount of payment (Elnaga & Imran, 2013).
Integration is one of the major problems of the Company, which does not allow its team
members in looking for a project as a unit. This is in big deal hampering the product quality.
The team are dedicated to their area of expertise only. They are not cared for the organizational
goals and objectives. It is very hard to find out the possible reasons behind such behaviours.
However, it has put a challenging task in front of the HRM to find out the possible solutions
for this problem (Khan, Khan & Mahmood, 2012).
Diversity Management
Diversity can be managed in organizations in numerous of ways. Some of the
organizations do encourage the promotion of diversity in the operation through several
diversity initiatives. However, some of the companies are in a favour of colour-blind approach
for the management of diversity. Diversity management is of utmost importance for an
organization as this is responsible for bringing integrated team works, which is very important
for a quality operation (Lamba & Choudhary, 2013).
The multi-cultural approach is indeed a very effective process, which aims on utilising
the cultural diversity. It believes in embracing and nurturing the cultural diversity in employees.6
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
It is very effective in managing the diversity in the organization, which provides ample of
benefits to the organization such as utilization of diverse range of skills from different
orientations & cultures. It also allows implementing a wide range of strategies to promote the
culture of diversity such as mentoring programmes for the minority groups. However, this
approach creates some challenges in front of the management and the HRM because of the
reason that this approach would lack the favour of all the employees. Non-minority groups can
find this as a threat to their identity (Stahl, Björkman & Morris, 2012).
‘All-inclusive multi-cultural’ is a more handy approach for managing the diversity in
the organization. It takes a transparent approach to verify the selection process. Moreover, it
trusts on the credibility and the potentiality of employees, which indeed is immensely important
for any organization that is eyeing on going global. To manage such an approach an
environment that has diverse leaders needed to be identified and projected. A diverse
leadership would open up door to all kinds of employees as it has the understanding of the
benefits of the inclusion of diverse skills. Moreover, this kind of leadership is also very helpful
in promoting the integrated form of working in the organization (Stone, 2013).
Critical Evaluation
The diversity management in ‘Cosmos’ is driven by a principle that supports the
assimilation of all kinds of employees in the organization. At the headquarters, diverse nature
of working is not in practice. It is not tolerable at the centre, which is producing harm to the
organizational performance, as employees are not fully committed to their works (Storey,
2014). The other problem is the selection of people with disability in its subsidiary in China,
which the Company is not considering. Nevertheless, the Company in course of this is also
ignoring the skills that those physically challenged people have. Sometimes they are even better
than few of the physically fit aspirants are. The CEO of the Company is worried for some kind7
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
of legal proceedings, which the CEO can face for ignoring the aspirants just because of their
physical disabilities. The Company needs serious consultation of the HRM facts that supports
a transparent practice during the selection process. It is very important to have a diverse range
of skilled people in the Company to diminish the rate of loss and uplift the business. Moreover,
this is also helpful for relieving Mr. Adam from the fears, which has occupied a significant
place in his life (Stredwick, 2013).
International Performance Management, Training and Development
International Performance Management
International performance management is one of the most important aspects of a HRM
strategy, which needs to be managed efficiently to bring the desired goal of the globalization.
The physical distances of the parent Company from its subsidiaries in some other parts of world
needs to be minimized with some effective strategies of the management. The nature of staffing
at the different subsidiaries centers of a Company needs to consider different procedures to
include those who have the potential to prove their worth for the Company. Moreover, it
requires having some study on the employability skills of the concerned subsidiary center
(Swart et al., 2012).
The global environment surrounding the Company does create the necessity of
including a solid HRM strategy, which could identify the potential employee for the project.
The HRM needs to consider the diverse culture of employees from different geographic
orientation to bring the skilled employees in the organization. To achieve this, the Company’s
headquarter needs to have an open mind towards the inclusion of diverse culture people. It
needs to have a transparent approach towards the aspirants, which is very important for
grabbing on the chances created because of the participation of skilled employees of diverse
cultures (Syed & Jamal, 2012).8
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
Performance appraisal is another very important part of the international performance
management, which is expected have conflicts on the subject matter in between the managers
at the headquarters and the subsidiaries. The subsidiary manager needs to be cooperative and
precise with its planning. Moreover, the physical distances in between the parent Company and
its subsidiaries have also made this tough to manage the differences in cultures, communication
and many more. This is for the reasons that now smart companies are hiring more & more
PCNs within their subsidiaries. PCNs have capabilities in them to help build up an informal
form of communication in between headquarter and its subsidiaries. This also enables the
parent Company in having a strong control on the subsidiary Company (Sani, 2012).
Critical Evaluation
Performance appraisal is one of the problems, which the ‘Cosmos’ Company is facing.
Performance are reviewed at the headquarter centre but not at its subsidiaries. A formal process
to facilitate the performance appraisal is missing in big deal in its subsidiaries. It is very harmful
for the parent Company as this might leave a negative image of it on the local people of the
subsidiary branches. Performance measure is another problem in the Company, which do not
have established guidelines for its execution. Sometimes the decision taken for the headquarter
branch is also imposed on the subsidiaries branches. It is a very harm move as this might bring
conflicting outcomes in performances (Tiwari & Saxena, 2012).
Training and Development
Training brings learning opportunities to the employees whereas the learning that the
employees have received, help them in developing their personality to become a professional.
Training is a resource to develop the professional skills, behavioral attitudes and many more in
employees. However, development is not only dependent on training; it also depends on the
execution of the learning, its regular monitoring, coaching and many more. Training and9
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
development are interlinked but are slightly different in their nature of operation. Training
provides learning materials to the employees, which is very important for the guidance towards
the right path of movement. Training is a long lasting process that needs to be incepted at the
regular intervals for fulfilling the different requirements of the organization (Eslami &
Gharakhani, 2012).
However, development helps in developing an employee into a professional based on
the knowledge derived from training. Development is required to produce a long lasting
performance in the organization. Training is not just about imparting learning options to
employees but it is also for the survival of the business in long terms. Training is not needed
only for those who are underperformer but it is for all those who are incepted in some new
kinds of projects. Training is a long process, which probably can never find its end in an
organization. On a same note, development is not a long lasting process as it is required only
to those who are less professional. It is for the personality development that transforms an
individual into a professional. Professional employees are what an organization prefers for its
organizational goals (Emami et al., 2012).
Critical Evaluation
Training is the other most important problem of the ‘Cosmos’ Company, which is about
only half day for those who are migrating from Australia to its subsidiaries centers. The HRM
believes that the online resources are sufficient for understanding the jobs requirement. People
moving to a completely different cultural country with different cultural employees do not find
sufficient training on the assimilation with the changed environment. Training is a long lasting
process that should never be compromised for anything but in the ‘Cosmos’ Company, this is
not the scenario. Development program is also missing in this Company, which has no clear
guidelines for its execution. There is no succession plan for the post of managers, which means10
CONCEPTS OF HUMAN RESOURCE MANAGEMENT
that employees are not developed for a successor role to their predecessor managers.
Employees do not have any clear idea about their career prospects (Bal, Bozkurt & Ertemsir,
2014).
Recommendation
1. Integration is the first recommendation for the ‘Cosmos’ Aircraft Company, which they
can achieve by encouraging its employees for their contribution works on other than
their expertise. For this, the Company can modify its development program to bring the
missing integrated work nature in its employees.
2. Diverse Nature of Working is the other recommendation for the Company, which is
achievable by taking examples of some big companies such as Walmart in China. This
is helpful in arousing the importance for including the people of diverse cultures to
open up hands to skilled employees irrespective of their cultures and physical status.
3. Performance Measure is the other recommendation for the Company as it is lacking in
measuring the performance and an appropriate performance appraisal method.
Performance review should be started in all of its subsidiaries such as China, Vietnam
and Singapore. This would help in measuring the performance of employees at the
Parent Company and its subsidiaries centres more accurately.
4. Training & Development are one of the most important parts of organizational
practices, which help in nurturing the skills in employees by developing an individual
into a professional. The Company needs to invest a good amount of sum to hire some
experts who could help in facilitating the conduction of training & development
program. Moreover, it should be made mandatory for all the employees to take part in
such programs. This program would eventually build up an environment of competitive
learning, which is important for the ‘Cosmos’ Company.11
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Conclusion
Human resource management of an organization needs to be helped with proper tools
and investments, so that, they could inhibit the different processes needed for the betterment
of organization. An organization needs to have transparent views on its employees at the time
of hiring them. Moreover, it is helpful in finding the most skilled employees for the
organization, as this is not guaranteed that those who are physically good can only perform.
Training and development are two of the most important weapons of an organization, which
they can use to mould employees towards their organizational goals. Training is a resource to
learn new things whereas development programs are the ways to become a responsible
professional of an organization.12
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References
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Bratton, J., & Gold, J. (2012). Human resource management: theory and practice. Palgrave
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Flamholtz, E. G. (2012). Human resource accounting: Advances in concepts, methods and
applications. Springer Science & Business Media.13
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Tiwari, P., & Saxena, K. (2012). Human resource management practices: A comprehensive
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