As a small group**, students will research, analyse and critique an existing activism campaign aimed at addressing a social or environmental issue. Each team is required to choose ONE campaign from the following list: 1. Black Lives Matter - http://blacklivesmatter.com/ Once the campaign of interest has been chosen, students will critically analyse and appraise the campaign objectives, planning, design and outcomes and write up their findings in an executive business report. ** This assessment requires students to actively engage and work collaboratively with a diverse range of students to be able to understand the perspectives of others; therefore, small groups of 5 (groups will be formed in week 3 or 4) will be formed by self-selection (with the support of the lecturer) however, you are highly recommended to have a range of disciplines, ages, cultural and linguistic skills as the greater the diversity of your group, the broader the range of ideas that will be available to you. This assessment task provides students an opportunity for inter-cultural learning, which requires a culturally heterogeneous mix of students. Students are required to reference at least 4 types of resources in the group written report: • Minimum of 6 journal articles (students are required to use scholarly and peer-reviewed articles) and textbooks. • Newspaper/Magazine articles • Company/NGO Websites 1. Assignment Cover Sheet 2. Executive Summary (5%)** 3. Background to the Issues (20%) 1. Identifying the problems/issues the campaign aims to address 2. Defining the campaign goals/objectives 3. How did the campaign establish credibility as an activist? 4. 5. Developing the strategy (20%) a. Integrated Strategy Maps 5. Total of words: (1000)