Task 2.1: Secret Escapes Campers LTD: A Camping Truck At the 'Dragons Den'

A newly launched mobile camp truck called the 'Secret Camp' manufactured by Secret Escapes Campers (SEC) LTD, owned by two friends appeared at the Dragons Den to seek for investments from the 'dragons'. The product, 'Secret camp' has recently gained popularity within the travel and tourism in hospitality industry as a result of effective advertisement and sales promotions in the camping equipment market. The market price for one unit of Secret Camp' is £12000. The SEC LTD supplies to both domestic and global markets, and the company is planning to embark on international expansion strategies such merger and acquisition or foreign direct investments (FDI) for the growth . An extract of standard cost card for one unit of Secret Camp is as follows