Question Volunteer Tourism (Masters Level)

Q This is report writing *executive summary, *table of contents, *introduction *literature(500-800 words) explain about 4 motivation theories which is given in attachment file and add some more motivations, *present the

segmentation,targeting and positioning (STP plan) for the Australian tourist market, *conclusion and *references.. please concentrate on literature and segmentation,targeting and positioning (STP plan) that are the main part of report and references in journal articles. and follow the ppt which is uploaded.Volunteer tourism represents an emerging tourism sector for those who want to make a difference while on

vacation as well as ensuring that local communities benefit both environmentally and economically (Coren & Gray, 2012). Organisations such as World Wildlife Fund, Antipodeans, Conservation International, Australian

Volunteers, to name just a few, are offering volunteer tourism expeditions to Australians. The literature review identifies four motivational themes of cultural immersion, seeking camaraderie, giving back, and bonding opportunities among the segments of volunteer tourists (McGehee & Clemmons, 2008).

The Orangutan Foundation in Central Kalimantan in Indonesian Borneo runs tours where volunteers can assist with constructing buildings and fences to secure the wild orang-utans. The mission statement for the organisation informs us that "the Orangutan Foundation goes beyond that of purely protecting the orangutan. Critically it also includes a recognition that orangutan habitat is unique in its

richness of biodiversity and crucial for local communities, who are as dependant on the forest as is the orang-utan" (Orangutan Foundation 2014, p.1). Your task is to promote its conservation strategy to Australian volunteer tourists. You are required to conduct a literature review of about 500-800 words on the topic using keywords such as volunteer tourism, segmentation, targeting and positioning. You then have to develop a segmentation, targeting and

positioning (STP) plan targeting the Australian tourist market which the Orangutan Foundation could use to know to which Australian tourists to promote its conservation strategy. This is a challenging assignment and it is

recommended that students read various academic materials before writing this report. You will be expected to have consulted books, at least 10 relevant academic journal articles, conference proceedings, theses and dissertations to write the report (i.e. support your arguments with

theories). Students can follow the following report structure to write the marketing report:

· title page; · executive summary;

· table of contents;

· introduce the background information necessary to understand the service;

· present a brief literature review (500-800 words); · present the STP plan for the Australian tourist market;

· write the conclusion and

· list the references. To enhance the presentation of your assignment, you can use many headings and sub-headings to specify the information required for each of the above criterion. The assessment marking criteria below should guide you for this assessment task, in particular the weighting attributed to each section of the assignment