Maximum Word Limit will be 1100 Words Watch "inside Fendi" Construct the corporate value chain of Fendi, identifying the competency, as well as the key activities behind the competency, that has been developed to create value for the firm. You must demonstrate how the value created in the corporate value chain becomes valuable in the market place." (See Fig. 1 attached).This essay is to be based on information gleaned from the video as well as individual's research. It is to be fully referenced and grounded in theory. Check the marking guide so you know what to include. Please keep Turnitin Originality report below 10% and i want to have a high distinction standard for this piece of work. Prefer to have a minimum of 16 references, additional information, graphs etc can be place under appendices.