Many organisations face choices regarding the types of services they wish to offer and to whom, and the operational procedures they employ. Frameworks are sometimes used to assist in these decisions. Using Heskett's 'strategic service vision' framework as a template, specifically stages one and two, provide an overview of your organisation, its 'target market segments' and its 'service concept'. In addition to the above, the following questions should be addressed: 1. Outline your core and peripheral services that make up the bundle of services you will offer to your customers. 2. Provide a description of the proposed servicescape. Note that although this is relevant to Part B, it will provide substance to your overview. 3. The service sector is now a key generator of economic prosperity in many countries. However, changes in the context in which businesses operate are having an impact on their ability to provide this economic wealth. Using newspaper articles (print or online) written in 2013-15, identify three current issues that would impact on your specific organisation. You will need to include these with your assignment submission. 4. Using a range of sources of information, including both media articles and academic literature as supporting evidence, identify and evaluate four factors that you think will impact on your business in the future. 2 Guidelines to your Strategic Service Vision report – Part A This assessment is designed as an experiential learning exercise by having you apply theoretical concepts to a potential real-world situation in a critical manner. You should adopt the mindset of a real business owner/investor for the organisation you have elected to base your report on. Your strategic service vision report must be presented using academic report format. It should conform to the following format, and should also include a professionally laid out table of contents prior to the executive summary. Executive summary An executive summary of a report is just that, a summary (and is not included in your total word count for this assessment). It contains a statement of report purpose and an overview of the actual and specific findings. For this assessment, it should be no longer than one page. The summary can only be written after you have completed your report. Write in past tense (e.g. The purpose of this report was to…). If an executive summary is well written the reader should be able to understand the main