Question Management Case Assignment

Q 1. Describe Dropbox's "Freemium Pricing strategy" to get users and revenue. What was this strategy? What did the company hope to accomplish with this strategy?

2. What were the positive results of this strategy?

3. What were the negative results or failures of this strategy, if any?

4. What was the strategy that Dropbox used for corporate/business customers? Describe this strategy and its results.

5. What other strategies can you think of that Dropbox could have chosen, instead of Freemium Pricing?