Question HND Business Management

Q Describe the use of the extended marketing mix with reference to the organizational case study provided and also describe how the product/service mix for the Distinctive Holiday Homes can be utilised to enhance value for both the customer and DHH. (Criteria 3.1 describe the use of the extended marketing mix in a selected service sector businesses)

(Criteria 3.2 explain how the product/service mix can be used to enhance value for the customer and organization)

Explain the difficulties associated with the marketing of services being offered by DHH and suggest ways in which DHH can overcome those difficulties. (Criteria 3.3 explain how difficulties peculiar to the marketing of services can be overcome with reference to a particular organization)

As we all live in the age of Information explosion, elaborate on the pivotal role played by Information Technology in services marketing management with reference to Distinctive Holiday Homes.

(Criteria 3.4 explain the role of IT in services marketing management in a selected organization)