Answer the following questions based on the case and relevant strategic management theories (NB the marks awarded will depend on the extent to which you demonstrate knowledge and understanding of the theories used).

1. Compare and contrast the strategic planning ('deliberate') approach with the emergent strategy approach to strategy (Johnson et al 2014 p403ff): has

Nike's strategy been deliberate or emergent over the period 2004-2008? How have Nike's mission, vision and values (Johnson et al 2014 p108)

changed in relation to CR since the early 1990s?

2. The case (Henderson et al 2009) quotes Mark Parker (Nike CEO): "Corporate

responsibility is no longer a staff function at Nike. It's a design function, a sourcing function, a consumer experience function, part of how we

operate". Use the value chain (Johnson et al 2014 p83) to identify areas of

Nike's business which should be impacted by the Considered strategy; discuss the challenges Nike faces in carrying out its CR policy through its network of alliances (Johnson et al 2014 p328); and explain how it is

mitigating its risks.

3. How do you expect the Considered strategy to affect Nike's positioning on

the matrix of Porter's generic strategies (low cost, differentiated and focus) (Johnson et al 2014 p193).