1. DELIVERABLE ONE: (0 points but 25 point deduction if not done correctly –you will then need to re-do the entire assignment, picked a medium sized company with many product pages)

a) Enter the url of your target company that meets the criteria requested on page one:

b) Provide two screenshots of this website containing the product or service categories you are using in your Adwords campaign/ad groups- make sure screenshot shows the category page and subcategories

c) Create a Google Adwords account, provide me with your login and password–I suggest you create a new email just for this assignment and not use your personal email account especially if gmail– NEVER ENTER YOUR BILLING-CREDIT CARD INFORMATION-SKIP THAT SCREEN: username: password:

Print the following from your adwords account: As shown in video, make printouts of (make sure you enlarge webpage so key areas visible)-then scan and upload to elearning assignment box. You can also take screenshots, crop them, make large so they are easily readable and save as pdf. Or if you want you can print, put in an

envelope with your name, class and drop off at office JSOM 13.316 before the due date, or you can take screenshots, crop them so large and easily readable and save as pdf and upload. 2.

a) Campaigns tab-making sure I can see in column header budget, campaign type, clicks, Impressions, CTR , average position

b) Ad groups tab- make sure columns visible in print out includes campaign name, adgroup name, clicks, impressions, CTR , average cost and average position c) Ads- make sure I can see all your ads, campaign, ad group, CTR, clicks, impressions, average position and average CPC

d) Keywords- make sure I can see in column header keyword, campaign, adgroup, Quality score, CTR, clicks, impressions and average position . make sure you include negative keywords

e) Ad extensions created- make sure I can see all the extensions you have, clicks, impr, CTR f) Display network tab- make sure I can see in column header keyword, campaign, adgroup, Quality score, CTR, clicks,