Organisation Choices

Pick one of the following to complete your individual assignment on:

• Adidas

• IKEA • Johnson & Johnson

• Mattel • Nestle

• Sony Music Entertainment

Organisation Analysis

• Analysis and key points identified should be compared/contrasted against the academic literature • Do not repeat large parts of organisational history – this demonstrates no analysis • The focus should be on intrapreneurial activity and innovations.

Recommended Report Structure

• Introduction (to the report, identify the purpose and introduce the organisation this assessment will focus on)

• Organisation Innovation (this section may use subheadings)

o The intrapreneurial/innovative process this organisation implements

o Intrapreneurial/innovative lessons learnt (this must be supported with academic literature)

o Why these lessons have made the business more successful (a comparison to other organisations in the same industry would be helpful here)

o Why it would be difficult for another firm to adopt some of this organisation's success factors (key intrapreneurial activities/innovations)

o Explain how these difficulties (identified in point 3) could be overcome (minimum 3 recommendations)

• Summary

• Reference list