Coursework 3 (60%)

Select a company and provide an account of its operational activities. You are advised to address the following areas:

 The company's operations strategy and the value proposition to its customers (the value attributes)

 New product development, product and process design of the company's operations  Production planning and control (capacity planning and inventory management)

 The environmental and/or ethical impacts of the company's value chain Marking Criteria More information

Conduct some preliminary searches before finalising the choice of company-make sure that there are enough secondary data available on the company

• You may select a sector first and then try to identify a suitable company within this sector • You can choose a company with successful operations or a company that is facing problems in some areas of operations. In either case, you should try to account for the company's performance

• Depending on the nature of the company, the focus of the report may vary: sections don't have to be of the same length

• Please, follow a report format for this coursework. Include a cover and table of contents • You should conduct research on the company's activities: aim to use a wide range of sources and do not rely only on the company's own material

• You should also use some theory references to explain relevant terminology and to help you interpret the company's activities

• Follow the Harvard system for citations and referencing • Note you should also cite any graphs or figures used in the text