Assignment title: Information
Task please do a SEA WORLD RESORT,GOLDCOAST QUEENSLAND as title. Please do for me good because i have to pass and i upload my second assignment feed back you also. and plz do as per word requirement Based on findings of Assignments 1 and 2 (including feedback on your assignments from your lecturer), you are required to develop a Strategic Marketing Plan for your selected enterprise. For each Section of your Marketing Strategy, you are required to provide a rationale for your decisions related to theoretical and industry best practice strategic concepts for effective and innovative marketing for tourism and hospitality enterprises introduced in Topics 4 to 10. Instructions Prepare a Strategic Marketing Plan that comprises the following sections: S1. Executive Summary (250 words) – prepare a one page executive summary related to the important recommendations of your Strategic Marketing Plan. S2. Mission Statement (50 words) – develop a mission statement for the enterprise, or enhance the enterprise's existing mission statement. S3. Goals and Objectives (250 words) – determine marketing objectives for the 12 month period that will inform the development of your Strategic Marketing Plan. S4. Market Segmentation Strategy (400 words) – using the information from your analysis for Assignment 2, and feedback provided by your lecturer, identify and explain the reason for your selection of the primary markets that will be addressed in your 12 month Strategic Marketing Plan for your selected enterprise. S5. Positioning Strategy (550 words) – identify the different product and experiences and explain how they are to be positioned to the identified target markets. S6. Strategic Action Plan (1500 words) – taking 12 month perspective, identify and explain marketing strategies and innovative tactics to address marketing objectives (S3) for each of the target markets (S4). You should provide a timeline for each strategic initiative. Appendices – you should attach any relevant data that supports your decisions as appendices. Marking criteria Logical argument (3 marks) Clarity of expression (3 marks) Market Segmentation Strategy (4 marks) Positioning Strategy (5 marks) Strategic Action Plan (15 marks) Integration and rationale of best practice (15 marks) Total 45 marks