In this project, you are required to select a topic which is relevant to current green marketing related issues. This means that you may select a particular product, product class, service, and/or organisation which has implemented and marketed some "green" innovation/s. It should be something that you are personally interested in. Note: This is not to be a literature review on the current state of the environment. 2600 words maximum The Green Issues Report includes your review of a variety of scholarly literature and other high quality information sources including academic literature, business press, websites, etc. relevant to your topic (i.e. a literature review). You may also include in your research any unobtrusive observations pertaining to your topic that you have made personally to illustrate your points. Please note that you must not interview anyone or take any photographs as you do not have University ethical clearance for this. It is essential that your critical analysis of the literature is well developed and supported by clearly reasoned arguments. Your unobtrusive observations should also be analysed in the context of the literature review. In your overall analysis you will need to reflect on and discuss all the findings and the implications for best practice green marketing. You should also reflect on some possible recommendations for the practice of green marketing together with a justification for these. In addition, in your report you are expected to be able to draw appropriate, logical, and well explained conclusions from your overall understanding of the issue. In addition to your report please include a 2 page personal reflection attached as an Appendix. This reflection paper should include your thoughts on the processes you used in developing your report and on any other significant learning arising from this assignment, including any particular issues that resulted from the process. You are encouraged to consider how you think you might use this learning in your other studies and in your career. Please pay attention to the quality of your report presentation including punctuation, spelling, and grammar. Make sure that it has a business like structure and that written expression is of a high standard throughout. Referencing must be either APA or Harvard style but ensure that there is consistency in the report. Make sure that your in text citations and your reference list are complete and in the appropriate style. General outline of the report. 1. Executive Summary 2. Table of Contents 3. Introduction (approx 1 page) 4. Literature Review 5. Discussion of any personal unobtrusive observations in the context of the topic and the literature 6. Implications for green marketing best practice 7. Recommendations and justification 8. Conclusion 9. References 10. Appendix 1: Include any observation notes 11. Appendix 2: Personal reflection Marking Criteria: Content and knowledge 30 marks Quality of evidence supporting statements and arguments 20 marks Persuasiveness and insight 10 marks Structure and organisation 10 marks Quality of writing, referencing and mechanics 10 marks Personal learning reflection 20 marks Total out of 100