For the purpose of this assignment, you are assumed to be one of the Big Data Scientist appointed to identify a use case within your organization for Big Data solutions to support the Customer Intimacy business strategy. Your task is to select a Big Data use case/ case study within your chosen organization which includes to defining the technology stack and required data and analytics architecture including the Master Data Management (MDM), ETL/ELT/data enrichment, data warehousing, BI, and advanced analytics requirements necessary to support the Customer Intimacy business strategy. As a Big Data Scientist your role is to address following issues related to the use case you have chosen. Your report should address: 1. Why Big Data intelligence is important? 2. How Big Data management helps in IT Process management? 3. How structured and unstructured data can be merged for decision making? 4. What role social media plays in organizations decision making? 5. Your report should consist of 3000 words and use 5 scholarly articles.