CIS8100 ASSIGNMENT 2 MARKING SCHEME Student Name: Student ID: Marker Initials: Date Marked: This document is intended to both grade and provide feedback on CIS8100 Assignment 2. Please note the mark given for each activity and the areas that were of issue in your submission. MARKING SUMMARY Report: Structure and Presentation / 5 Report: Letter of Transmittal, Executive Summary and Introduction / 5 Report Section 1 – E-commerce Business Strategy / 10 Report Section 2 - E-commerce Business Model / 20 Report Section 3 – Clickstream Behaviour / 10 Report: Conclusions and Recommendations to the Business / 5 Report: Referencing and Appropriateness of Sources / 5 Report: Appendix 1 Journal / 10 Website: Joomla! Setup in CloudAccess.net / 5 Website: Template & Layout / 10 Website: Content – key articles: Home, About, Contact / 10 Website: Menu & links / 5 Final Mark 0 / 100 Note: Major Academic Misconduct will incur loss of all marks for the assignment and may lead to failure of the course. REPORT: STRUCTURE AND PRESENTATION 5 4 3.5 2.5 1.5 0 Report Structure shows professional presentation of material resulting in clarity of message and information. Report Structure carefully and logically organised. Report Structure shows organisation and coherence. Report Structure shows some attempt to organise in a logical manner. Report Structure is Disorganised / incoherent. No attempt made or diverse from what is acceptable. Excellent clarity of expression. Grammar and spelling accurate suitable tone and style for target audience. Expression fluent. Grammar and spelling accurate except for minor lapses in target audience focus. Grammar and spelling mainly accurate at times language is unclear and/or unsuitable for target audience. Grammar and/or spelling contains errors. Language is poorly executed or uses too much jargon. Frequent mistakes in grammar and/or spelling. Style not appropriate for target audience. Title page and table of contents / list of tables / list of figures accurate and show professional appearance. Title page and table of contents / list of tables / list of figures accurate. Adequate title page and table of contents / list of tables / list of figures. Some flaws in title page and/or table of contents / list of tables / list of figures. Poor formatting, or missing title page, table of contents / list of tables / list of figures. Appendices are clearly labelled and referenced. Appendices used to provide appropriate supporting material Adequate use of appendices to improve report readability. Appendices not clearly identified or referenced.   REPORT: LETTER OF TRANSMITTAL, EXECUTIVE SUMMARY AND INTRODUCTION 5 4 3.5 2.5 1.5 0 Letter of Transmittal professionally developed and clearly establishes contact with the Business owner, contains a positive opening, provides a brief overview of the report and ends with an impactful message. Letter of Transmittal mostly professionally developed and establishes contact with the Business owner, contains a positive opening, provides a brief overview of the report and ends with an impactful message. Letter of Transmittal establishes contact with the Business owner, contains a positive opening, provides a brief overview of the report and ends with an impactful message. Some flaws in the Letter of Transmittal contact with the Business owner, positive opening, brief overview of the report, impactful message. Poor formatting, or missing elements in the Letter of Transmittal contact with the Business owner, positive opening, brief overview of the report, or impactful message. No attempt made or diverse from what is acceptable. Executive Summary professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations Executive Summary mostly professionally developed and of appropriate length. Clearly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations Executive Summary of appropriate length. Mostly provides the purpose of the report, the type of analysis conducted, the significant findings and recommendations. Some flaws in the Executive Summary length, purpose of the report, type of analysis conducted, significant findings, or recommendations Poor formatting, or missing elements in the Executive Summary, purpose of the report, type of analysis conducted, significant findings, or recommendations Introduction professionally developed and broken into logical sections. Clearly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Introduction mostly professionally developed and broken into logical sections. Clearly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Introduction broken into logical sections. Mostly provides the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, and the scope of the report. Some flaws in the Introduction structure, the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report Poor formatting, or missing elements in the Introduction, the rationale for the name of your online business, the purpose of the report, the limitations (hindrances) encountered, or the scope of the report   REPORT SECTION 1 – E-COMMERCE BUSINESS STRATEGY 10 8.5 6.5 5 3.5 0 Provides excellent discussion of the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered. Clearly discusses the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered. Adequate discussion of the selected business strategy for the relevant online business – based on a realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered. Limited discussion of the selected business strategy for the relevant online business – based on the assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered. Incomplete or inappropriate discussion of the selected business strategy for the relevant online business – and a lack of realistic assumption of the competition, product/ services offered, value proposition, distinct processes applied and level of personalisation/ customisation offered. No attempt made or diverse from what is acceptable. REPORT SECTION 2 - E-COMMERCE BUSINESS MODEL 20 17 13 10 7 0 Provides excellent discussion of four components of the e-commerce business model for your online business: value proposition, revenue model, competitive advantage and organisational development Clearly discusses four components of the e-commerce business model for your online business: value proposition, revenue model, competitive advantage and organisational development Adequate discussion of four components of the e-commerce business model for your online business: value proposition, revenue model, competitive advantage and organisational development Limited discussion of four components of the e-commerce business model for your online business: value proposition, revenue model, competitive advantage and organisational development Incomplete or inappropriate discussion of four components of the e-commerce business model for your online business: value proposition, revenue model, competitive advantage and organisational development No attempt made or diverse from what is acceptable.   REPORT SECTION 3 – CLICKSTREAM BEHAVIOUR 10 8.5 6.5 5 3.5 0 Provides excellent discussion of how clickstream behaviour data can be used for the marketing of the online business Clearly discusses how clickstream behaviour data can be used for the marketing of the online business Adequate discussion of how clickstream behaviour data can be used for the marketing of the online business Limited discussion of how clickstream behaviour data can be used for the marketing of the online business Incomplete or inappropriate discussion of how clickstream behaviour data can be used for the marketing of the online business No attempt made or diverse from what is acceptable. REPORT: CONCLUSIONS AND RECOMMENDATIONS 5 4 3.5 2.5 1.5 0 Conclusions professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Conclusions mostly professionally developed. Clearly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Conclusions mostly provides a summary of the main points or findings of the report, and are consistent with the outline given in the Introduction. Some flaws in the Conclusions' summary of the main points or findings of the report, or the consistency with the outline given in the Introduction Poor formatting, or missing elements in the Conclusions' summary of the main points or findings of the report, or the consistency with the outline given in the Introduction No attempt made or diverse from what is acceptable. Recommendations professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report. Recommendations mostly professionally developed and clearly based on the conclusions. Clearly provides suggested options for solving the problems outlined in the report. Recommendations based on the conclusions. Providing suggested options for solving the problems outlined in the report. Some flaws in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report. Poor formatting, or missing elements in the Recommendations based on the conclusions, or the suggested options for solving the problems outlined in the report.   REPORT: REFERENCING AND APPROPRIATENESS OF SOURCES 5 4 3.5 2.5 1.5 0 In-text referencing fully compliant with Harvard AGPS referencing method. In-text referencing compliant with Harvard AGPS referencing method with some minor lapses. In-text sources are mostly referenced correctly. Minor errors in referencing method. Gaps in in-text referencing – including incorrect structure and missing references included in the List of References. Unsatisfactory in-text referencing. Few or no references or inconsistent reference method. This may be the result of plagiarism. No attempt made or diverse from what is acceptable. List of References fully compliant with Harvard AGPS referencing method. List of References compliant with Harvard AGPS referencing method with some minor lapses. List of References sources are mostly correct. Minor errors in referencing method. Gaps in List of References – including incorrect structure and missing references included in the in-text references. Unsatisfactory List of References. Few or no references or inconsistent reference method. This may be the result of plagiarism. Wide range of appropriate sources (more than 10) appropriately analysed, applied and discussed. Variety of appropriate sources (more than 10) appropriately analysed, applied and discussed. Clear evidence of research and application of textbook concepts. References are used in a purely descriptive way indicating limitations of understanding. No evidence of research or irrelevant sources cited. REPORT: APPENDIX 1 JOURNAL 10 8.5 6.5 5 3.5 0 Compelling and well- structured account Activities clearly described. Initiative clearly demonstrated. Good structure and comprehensive account of activities Adequate structure and account of activities Adequate structure but limited description of activities Poor structure and/or inadequate list of activities. Incoherent account No attempt made or diverse from what is acceptable. WEBSITE: JOOMLA PROTOTYPE WEBSITE 5 4 3 2 1 0 Mark Joomla! Website Setup An excellent piece of work Competently meets the setup requirements Adequately meets the setup requirements Did not sufficiently meet the setup requirements Clearly does not meet the setup requirements No attempt or irrelevant Template & Layout An excellent piece of work Competently meets the template & layout requirements Adequately meets the template & layout requirements Did not sufficiently meet the template & layout requirements Clearly does not meet the template & layout requirements No attempt or irrelevant Content An excellent piece of work Competently meets the content requirements Adequately meets the content requirements Did not sufficiently meet the content requirements Clearly does not meet the content requirements No attempt or irrelevant Menu & Links An excellent piece of work Competently meets the menu & layout requirements Adequately meets the menu & layout requirements Did not sufficiently meet the menu & layout requirements Clearly does not meet the menu & layout requirements No attempt or irrelevant OVERALL COMMENTS Report Overall: E-commerce Business Strategy: E-commerce Business Model: Clickstream Behaviour: Journal: Prototype Joomla! Website: