The assignment is on Media (SKY). This assignment is an extended version to the first assignment is is attached and done by you previously and now you need to find out whether the current strategy is working or not the strategy needs to be very clear. Please follow the layout as this is how the assignment needs to be done. Please make you to check 'AREAS TO COVER' from the brief to check everything's been covered in this assignment. I can't afford to get a poor grade again! On the assignment brieft I had a very poor grade on that assignment so here's the feedback for you to improve the 2nd extended version: Dear Fatema Below is your evaluation and feedback for your assignment. The evaluation shows exactly where on the marking scheme you met the criteria. The Feedback gives you general and specific guidance for improvement. Q2 Feedback for Improvement: You have gathered information about both the industry and the firm but you still struggle to integrate those in a coherent framework. You tend to list strategic tools without linking them together. Overall you remained too descriptive. You need to differentiate between constructing some strategic framework/tools and performing an actual strategic analysis . The swot is not the best tool to answer the brief Grade: 8 (nearly failed)This report will be containing all the necessary and relevant details of the business environment that the media companies and organisations in the United Kingdom are facing in the recent times. The business environment includes both internal and external factors, which will be discussed in a detailed format with the help of a few relevant business analysing models or tools like the PEST analysis and the Porter’s five forces model. In this report, we will be discussing the above on a media (TV channel) oriented organisation named SKY TV. This is television broadcasting-service that is indulged in broadcasting of more than 1000 channels via digital satellite platform. The company is involved in intense market competition due to which continuous strategic analysis is conducted to that present status of the market and business environment are analyzed (SKY | Pay TV - MySKY - iSKY - On Demand - Entertainment - Come With Us., 2014). This report will give a clear idea of the business environment of SKY TV and how strategies are taken up to cope up with the hurdles and function in the most appropriate way to achieve success.