Assignment title: Information
Dear students,
For your final project you need to work with the following guidelines:
1. Your report is due in the Exam week.
2. Your presentation is Due on May 7 and 8.
3. Tips you need to do to get started. Below are some resources that might be useful. You must watch the links on your own and discuss in class.
4. Look at the PBP graphic, which is a journey map of what the students need to do to complete the final project.
5. Investigate the Personal Business Model Canvas, and watch:
Tim Clark introduces the Personal Business Model by going through his sporadic career and how he ended up creating the PBM. https://www.youtube.com/watch?v=JJsuWB3LQ_o#t=112.073993
6. Work on your Personal Business Model Canvas given to you by your teacher.
7. You need to complete just four parts using a 3-5 year goal they would like to achieve.
8. Prepare to tell your short story: I’m (name), and I (activity) (customers) to (value proposition) through (channel). I don’t have them complete the entire worksheet because it’s not required on the final, but this helps them get started and thinking about their future and career.
9. Learn about how to diagram your personal Business Model You by Tim Clark. +09:44 https://www.youtube.com/watch?v=cYG_K4qT3gY
10. Here are some more videos that help explain the six-word memoir. Six-Word Memoir Ted Talk by Larry Smith that shares how the six-word memoir developed and what people are doing with it. +14:02 https://www.youtube.com/watch?v=jR1V7lxsOu0 [Another video on the same subject at a correctional facility +12:52 https://www.youtube.com/watch?v=C8zY0oAdQrs ]
11. Check the additional resource: http://creativethinking.net/describe-your-life-in-six-words/#sthash.57WV9PuO.dpbs
12. Check the concept of the BHAG – Big Hairy Audacious Goal and have them think about their BHAG. Show Me Your BHAG. Lists the 5 steps to achieving your BHAG. +03:17 https://www.youtube.com/watch?v=g8JCTjtuVEo
13. The BHAG of Spotify. Daniel Ek talks about their BHAG and their purpose for starting Spotify. +03:18 https://www.youtube.com/watch?v=sXbxzkDJOzo The point of the following videos is that small activities done on a daily basis can magnify and build momentum to achieve your BHAG in the future. Honda chain reaction. How one thing can start a chain reaction – this is used as an attention step to see how all the parts fit together as a whole to make something work. +02:27 https://www.youtube.com/watch?v=YWk9N92-wvg
Domino effect. Physics teacher show how a small domino can topple one weighing about 100 lbs. [45 Kg]. The small energy generated by the first domino is amplified 2 billion times when it reaches the 13th domino. [This concept is explained in the book: The One Thing.] https://www.youtube.com/watch?v=y97rBdSYbkg
domino world record - start at 2:55 [a fun video to watch to see how far people have taken the concept] https://www.youtube.com/watch?v=8yYWILv91YU
14. Here are some videos that might be useful to you to understand your ‘why’ or purpose, and how to write a SMART goal.
15. Your Why. Watch Simon Sinek: How great leaders inspire action through their beliefs. +17:57 https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en#t-338845
16. SMART Goals quick overview. +03:57 https://www.youtube.com/watch?v=1-SvuFIQjK8
17. Here is a video that tells how Airbnb executes their ideas with small single steps. I relate it to their PBP and have them draw their BHAG and then storyboard the goals they need to accomplish to achieve their BHAG (see Storyboarding attachment). Airbnb Joe Gebbia: Executing Your Idea Starts with a small single step. Talks about his story with Airbnb. +20:26 https://www.youtube.com/watch?v=e6Xt0RvTR6A +00:00 Tells about the Airbnb story. +08:00 Joe talks about how to take the next step with your idea by storyboarding +11:25 Started an ambitious project to map the entire guest and host journey with Airbnb by illustrating key emotional moments of the journey – this allowed staff to have empathy with their customers and align around a common vision
18. +12:00 Had employees envision the best work of their life by drawing a snapshot moment of their life. Have students take the storyboard paper and draw their BHAG snapshot moment, then draw the 3-4 goals (dominos) they would need to accomplish their BHAG. +14:00 Questions to ask to draw the snapshot moment with you drawn in the scene: Are you indoors or outdoors?
• Who’s there with you?
• What role are you playing?
• What time of year is it? What’s the temperature?
• What skills did you learn?
• What kind of leader are you?
• What’s your level of dedication to make the scene happen?