ASSESSMENT 1 ENGG950 – AUTM 2017 - INDIVIDUAL DESIGN STATEMENT Due Date Monday 20th of March (Week 4) Weighting 5% Length 500 words Submission Type Individual Statement Task A preliminary step in the Innovation and Design process is the identifying of a ‘problem’ and then understanding the opportunity that is presented by virtue of this ‘problem’ existing. The focus of this individual assessment task is to craft convincing statements that articulate a problem, explain the opportunity presented and introduce an idea that will lead to a new product that can solve the problem/meet the opportunity. The Problem (200 words) Clearly explain the problem that your idea addresses. Include in your explanation: who has the problem, why it matters to them and any solutions that are currently used for the problem [1]. The Opportunity (200 words) Clearly explain the opportunity associated with the problem described above. Idea Description (100 words) Cleary explain your idea for a new product in simple terms. How does your idea solve the problem and meet the opportunity described [1][2]. [1] – CSIRO ON PRIME APPLICATION [2] – UOW PITCH COMPETITION Assessment Criteria 1 2 3 Structure Poor paragraph structure Failure to structure the answer so that each element of the statement is clearly addressed Poor choice of language associated with design idea, problem and opportunity Basic flow from one section to the next Limited evidence of appropriate language or terms associated with the idea presented, the problem/opportunity identified. Presentation of the statements in relevant themes with evidence of flow Appropriate transitions within and between paragraphs. Confident control of language. Knowledge and Analysis Basic understanding of key concepts related to problem and opportunity statements. Limited understanding of presenting an idea description Clear understanding of key concepts/ issues as they relate to the problem and opportunity statement. The relationship between the problem/opportunity and the idea is somewhat established Thorough understanding of key concepts/ issues as these relate to problem and opportunity statement. The relationship between the problem/opportunity and the idea is clearly established Sources and Referencing No sources used or limited evidence that sources were used but not properly referenced – significant improvement required in this practice. Adequate use of sources to build arguments presented. Good adherence to UOW referencing policy Superior use of sources to provide weight and clarity to the arguments presented. Systematic and consistent use of UOW referencing policy. Presentation Minor spelling mistakes and grammatical inconsistencies Basic formatting issues Relative absence of spelling or grammatical errors. Formatting and style appropriate to statement Absence of spelling mistakes, grammatical inconsistencies and corrections. Superior presentation and attention to detail High distinction 85-100% All criteria at level (3) Distinction 75-84% The majority of criteria at level (2), with some at level (3) Credit 65-74% The majority of criteria at level (2), with some at level (1) Pass 50-64% The majority of criteria at level (1) Fail: Very poor presentation; no grasp of theories or concepts, waffled, incomplete, unreadable, not on topic, no evidence of genuine effort, no line of argument, misunderstanding of set material, superficial, major errors of focus, way over length, way under length. A fail grade will also apply to submissions that does not satisfy lateness of work and plagiarism policy provided in Subject Outline