BB ESSAY You have just been offered a position as a marketing officer, and your Chief Marketing Officer (CMO) has asked you to explain the role of consumer behaviour in business and society. Write an essay explaining the role of consumer behaviour within these two contexts. Ensure that your discussion covers these two areas. 1. The impact of consumer behaviour within the business environment 2. The impact of consumer behaviour in public policy. Note: Remember to draw on any relevant theories and concepts you have acquired in the course of your study. In addressing these key areas, you need to support your comments with appropriate references and examples. Word Limit: 2000 excluding references Font: 12, Arial or New Times Roman Line spacing of 1.5