PEV204 Professional Events Solutions Spring 2017 Resit Coursework Brief Handout: [Time (am/pm), February 2017 Deadline for Submission: [Time (am/pm), April 2017 Submit this coursework through the Student Portal with a Turn-it-in Report Word Limit: 1500 words (Plus or minus 10%) Learning outcomes assessed: 1. Apply theory of the event planning process to a practical exercise; 2. Review techniques for analysing events and management; 3. Present findings effectively through a variety of techniques; 4. Use a variety of methods communicate ideas, principles and theories effectively; 5. Work effectively in groups; This coursework is worth 100% of the total marks for this module. Coursework Instructions Please read carefully • Carefully read the module handbook, the marking criteria and the grade descriptors. Academic Misconduct You are responsible for ensuring you understand the policy and regulations about academic misconduct. You must: • Complete this work alone except where required or allowed by this assignment briefing paper and ensure it has not been written or composed by or with the assistance of any other person. • Make sure all sentences or passages quoted from other people’s work in this assignment (with or without trivial changes) are in quotation marks, and are specifically acknowledged by reference to the author, work and page.   Blank   Assignment Questions As an Event Manager you are required to develop a hypothetical event. Suggested choices will be discussed in class with the Lecturers. You must actively plan every aspect of your event including analysis, planning, implementation and performance evaluation (see Tum & Norton). The event will be assessed based upon the quality and innovation of the concept and the work undertaken (e.g. objectives, audience, budget, operational considerations, identification of risk) which will constitute 100% of your final grade. The choice to create a weekly activity log incorporating all the appropriate techniques you have learned in your previous modules or approach the report as individual sections is optional. These might include (but are not limited to): • Market research • Objectives • Budgeting • Concept • Project planning (including recognised frameworks) • Risk assessment • Feedback An appropriate report format is required using the Harvard method. This is an individual assessment of 1500 words (+/-10%). The report must be submitted through the portal and turnitin. End of Assignment Brief   Marking Criteria Assessment criteria Explanatory comments on the assessment criteria Maximum marks for each section Knowledge and Understanding of Subject (content, relevance, and originality) Presentation Knowledge and understanding of key concepts and frameworks Event concept: Clarity and innovation of concept design. Event Planning: Process Clear demonstration of concepts undertaken when planning an event. Relevance of event to target audience an ability to address event purpose. Evidence of ability to evaluate and justify decisions taken. Demonstrates an understanding of any internal or external issues. Clearly communicates reasons to progress with the event Report Summary concept of event Reflection: Identification and evaluation of: what the group did well; what could be improved; key learnings /recommendations for the future 40% Cognitive Skills (e.g. analysis and synthesis; logic and argument; analytical reflection; organisation and communication of ideas and evidence) Presentation Critical evaluation of concepts and frameworks relating to event planning and production. Event Plan: To include appropriate analysis and justification for key aspects of the event plan. This will include but not exclusively: Situation analysis; Objectives; Target Audience; Budget; Operational considerations; Risk Assessment Choice of selected venue and environment: Gives clear explanation for venue choice 35% Event evaluation: Establishes clear approach to event evaluation and the role this will play in the planning process Report Activity Log: Capture of groups’ planning process and outcomes, to include but not exclusively explain and justify approach to: Budgeting; Project planning; Ticketing systems; Feedback Survey. This can include the blog. Graduate Skills for life and employment (including referencing, appropriate academic conventions and academic honesty; research- related skills; written communication skills; problem-solving; practical and professional skills) Report format, using the Harvard method Effectiveness of Presentation includes: use of IT, confidence of presenters, clarity of message, creativity and innovation within presentation Groups ability to answer questions: All member’s ability to respond to questions 25%