MKT 201 Principles of Marketing Assignment #2 Course Code: MKT 201-2 Course Name: Principles of Marketing Due Date: April 25th 2017 Instructor: Julia Finnegan Location of Presentation: Assigned Classroom Date of Presentation: April 26th 2017 No Course Learning Outcomes PLO 1 Demonstrate an understanding of marketing’s role in society and in business. 2 2 Discuss the key elements in developing a marketing strategy and plan. 2 3 Describe the marketing environment, considering the external influences, as well as the direct factors related to the company, competitors, and the customers. 4 4 Describe the components of the marketing mix and match these to the chosen target and positioning strategies. 4 5 Design a marketing plan for a consumer product following the marketing process. 4 x Name Student ID Industry Companies Selected Group Leader Please note: Your assignment is due on April 25th, presentations will take place the following day. The written part will account for 15% (every group member will get the same grade), the presentation for 5% respectively (every student will be assessed individually). In order to be considered for all 20 marks, the requirements above, and the details on the next page must be followed and met 100%. Deductions will be made for not following the directions completely. Instructions: • Please form groups of five and elect a group coordinator; the group coordinator will be the first name on the list above • Each group is to choose their “Product of the Century” • Each product can only be chosen twice! • No reports about the iPhone are to be acceptedRequirements: • Cover page: Cover must include the title of the report along with your name, class/section, submission date, and submission instructor. • Format: This assignment is to be presented in a report format with paragraphs. Please do not write in question/answer format. • References: References must be included for any source used, including the Internet. Wikipedia is not a legit source that can be used. I am going to strictly follow the plagiarism policy of CUD in marking this assignment Format: • The written assignment is supposed to have a minimum of 2.000 words, which is equivalent to approx. 5 pages (Arial 11, spacing 1.5). • Please submit a soft copy of the paper using Turn-it-in. Hard copies, E-mails, flash drives, etc. will not be accepted. • Only one submission per group on Turn-it-in (group leader) • Please provide a hard copy of the presentation on the day you present your product of the century Task: • Research the top consumer products of this century (year 2000 up to today). Of the products that you find or consider to be the top products, choose one consumer product to further research (No reports about iPhone are to be accepted!!) • Prepare a report of this product. Your report should include the following (note: these questions are to be used as a guide; do not write in question/answer format) • A summary of the product, the name of the product, its uses, features and benefits. • Who does this product target? What kind of customer was this product created for? What consumer needs are being satisfied by this product? • What market is this product available in? Is it available internationally or only in specific regions? • What other products are available in this product’s product line? • What had made this product so special? Why is it one of the top products of the century? • What products are in competition with this product? What advantage does this product have over the competition? • Which stage of the product life cycle do you think this product is currently in? Give reasons to support your answer. • If you can make any changes or improvements to the product, what would you do? • At the end, provide a summary of your results