Customer Equity Exercise (30 points max) What to do Please determine the shareholder value of a company through Customer-Based Valuation (CBV). You are free in your choice of a company, but you cannot use Facebook (because I used it in my example). If you cannot find another suitable company, you may want to consider • Zalando • Twitter • Snap Ideally, your company of choice publishes relevant customer metrics such as number of customers, margin, retention rate, and acquisition costs. If this information is not publicly available for your company, you need to make assumptions and justify your choices! For this assignment, I ask you to develop three scenarios 1) Base Case Scenario: What is the company’s shareholder value, based on your “most realistic” expectations about the future? 2) Best Case Scenario: What would the company’s shareholder value be, if the firm developed really well (e.g., concerning margin, number of customers, etc.)? 3) Worst Case Scenario: What would the company’s shareholder value be, if the firm developed very poorly? For each of the three scenarios, please provide me with two or three pages (PowerPoint), where you • discuss your input data (which input metrics did you take from which sources, which input metrics are based on your assumptions and why) • show and explain your results • discuss the implications.What to deliver • Main Document (your grading will be primarily based on this): PowerPoint presentation containing 1) Brief introduction of the company 2) Base, best, and worst case scenarios, each describing  Input data (including reasoning for assumptions you make)  Results  Implications 3) Brief summary, discussion, and implications of your findings • There is no maximum length of your submission, but I am looking for quality, not quantity. 15 pages should be more than enough! • Corresponding Excel sheet, containing the (three) detailed calculations (I might look at this, if I don’t find your calculations convincing) • Corresponding supplementary material, e.g., the company report where you found the relevant metrics • Your take-home assignment is due on June 11, 6 pm. Please email all relevant files in one single email to [email protected], using subject “FT MBA Exam” and nothing else! • All files must contain your full name (as in “John Smith Calculations.xls” or “John Smith Main.ppt”)How to get a good grade • I will only grade submissions with correct names, sent to the correct email address before the deadline. • Only your first email counts. No changes, additions are permitted. Please make sure you don’t forget the attachments. • Grading criteria are o Quality of the presentation (do I understand what you did and why you did it) o Quality of the calculation (well-researched, correct use of the framework) o Insights gained from the analysis (do you understand what you did and what it means)