PURPOSE The objective of this assignment is to enhance the student’s skills in conducting a business research by developing a research design, which is a blueprint for the collection, measurement, and analysis of data, based on the research questions and to achieve the objectives of the study. REQUIREMENTS: In assignment 1 , you have written a literature on the topic of your choice and develop an emphirical model / framework. Assignment 2 is a continuation of the research process. In this assignment, you are required to do the following: 1. Select the most appropriate Research Approach. 2. Determine the unit of analysis and choose the the best Data Collection method to be adopted and describe the process in detail, including the instrument and measurement to be used, sampling technique and data collection method. 3. Outline the procedures of analysing the data. Additional Guidelines / Assignment Format • Your assignment must include in-text citation and a reference list. Referencing needs to follow APA style. • References should include the latest publications (year 2005 and onwards). • All submitted assignments will go through online plagiarism software check. • Please check on the meaning of plagiarism, refer to OUM resources and various websites which discuss the matter. Marks Distribution (50%): Marking Dimensions % Detailed explanation on Questionnaire 15 Detailed explanation on Sampling Methods 15 Detailed explanation on Data Collection Methods 10 Overall organization and completeness of Report and proper referencing according to APA style 10 Total 50%