BACKGROUND INFORMATION FOR THE ABOVE WORK IS BELOW: CONSIERGE AND ORGANISER SERVICES WHAT WE DO Transformers of clutter, in lives, homes and Offices Help Clients become and stay organised Take over their To Do List, so they can start to have the life they work so hard for To be our clients one point of contact and organise it all for them WHO WE ARE Our Mission Actively pursue learning, embrace change and grow to best serve you We listen to your needs and make you our priority. Supporting our community through volunteering and donations Strengths XXX was founded in 2007 We are supportive, reliable, generous, fun loving, honest, diligent, and efficient Great relationship builder and analytical Guiding Clients with empathy during decision WHERE WE ARE The good: Relatively successful – making a profit Steady stream of loyal clients Supporting a couple of charity organisations that resonate with our values The not so good: Our efforts are not being reflected in our growth and sales No concrete growth strategy including PR Our business/industry is generally unheard of Explanation of our services still leave people unclear of our business Lots of incorrect perceptions around ‘concierge services’ 90% OF OUR CLIENTS ARE WOMEN 10% OF OUR CLIENTS ARE MEN WHERE WE’D LIKE TO BE A clear understanding in the community of what we do Grow the ‘buzz’ around concierge services To be the known ‘faces’ of concierge services in XXX city When people need something done – a large or small task, they think of us Increase the understanding of what we offer and bust the myth that we are expensive rather than an investment More media opportunities To consistently gain new clients New ideas for organisations and causes we can partner with that would be useful for us as well as beneficial to them YOUR BRIEF A communications plan that addresses our issues and gives us a clear and realistic plan moving forward Including some cost effective strategies and cost neutral activities Our budget:$2,500