Assessment Details Qualification Code/Title Assessment Type Assessment -01- Report Time allowed 1 Hours Due Date Location AHIC Term / Year Unit of Competency National Code/Title BSBMKG413 Promote products and services Student Details Student Name Student ID Student Declaration: I declare that the work submitted is my own, and has not been copied or plagiarised from any person or source. Signature: ____________________________ Date: _____/______/__________ Assessor Details Assessor’s Name RESULTS (Please Circle) SATISFACTORY NOT SATISFACTORY Feedback to student: ............................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................ Student Declaration: I declare that I have been assessed in this unit, and I have been advised of my result. I am also aware of my appeal rights. Signature: _______________________________ Date: ______/_______/___________ Assessor Declaration: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback. Signature: ________________________________________ Date: ______/_______/___________ Instructions to the Candidates  This assessment is to be completed according to the instructions given below in this document.  Should you not answer the tasks correctly, you will be given feedback on the results and gaps in knowledge. You will be entitled to one (1) resubmit in showing your competence with this unit.  If you are not sure about any aspect of this assessment, please ask for clarification from your assessor.  Please refer to the College re-submission and re-sit policy for more information.  If you have questions and other concerns that may affect your performance in the Assessment, please inform the assessor immediately.  Please read the Assessment Carefully then complete all tasks.  To be deemed competent for this unit you must achieve a satisfactory result with tasks of this Report along with a satisfactory result for the other two assessments.  This is an Open book assessment which you will do in your own time but complete in the time designated by your assessor. Remember, that it must be your own work and if you use other sources then you must reference these appropriately  This is Individual Assessments. Once you have completed the assessment, please provide the Hard copy of the Assessments to your Trainer/ Assessor.  Plagiarism is copying someone else’s work and submitting it as your own. Any Plagiarism will result in a mark of Zero.. Assessment Task 1(writer Report) Marketing plan Assessment description Promotional activities must be undertaken for any products or services. The success or failure of the promotion often hinges on the research and planning that has preceded the promotion. In this assessment, you must identify a product or service that you would like to promote. You must identify an audience for the promotion and develop a marketing strategy for the promotion based on marketing principles. Finally, you must prepare a presentation (using PowerPoint) that summarises your strategy and proposed plan, and present this to your peers for review and feedback. You can choose to do a promotion for any product or service, but keep in mind that in Assessment Tasks 2 and 3 you will need to access and obtain feedback from your target market. So be sure to have access to the market that you choose. Tip: A product or service that is targeted at your peer group (students) will ensure that you have easy access to a target market for surveys, interviews, promotions and presentations. Procedure/Instructions 1. Identify a product or service that you will promote. 2. Seek approval for this proposed product or service as appropriate for this assessment task by your facilitator/assessor. 3. Analyse the product and service and the proposed market for it. 4. Develop a plan for promoting the product or service based on this analysis. 5. Conduct a ten-minute in-class presentation where you explain your marketing plan, seek feedback and take questions from the group. Assessor will provide further instructions in class room on completing assessment tasks which will clearly outline all requirements in more detail and simplistic way according to your understanding level. You may also request your trainer for additional information and may seek help with summarising of all instructions. Option 1: Assessor as observer The assessor can observe the learner conducting the presentation via a video conferencing tool. Procedure: 1. Meet with the assessor on Skype at the scheduled time and conduct the presentation. 2. The learner is to perform their presentation with the assessor observing. Participants in the presentation can include friends, family, local club members, workmates, and so on. 3. Supplementary information or a follow-up interview may be required (at the discretion of the assessor). Option 2: Video of the presentation The presentation may involve skills that are too active or complex for video conferencing. This might involve skills or demonstrations of complex tasks. In these cases, the learner may be able to video the presentation and send it to the assessor. Submission specifications You must provide: ● a marketing plan for the promotion that includes: ○ explanation of product or service ○ features and benefits of product or service, from a range of sources ○ the target group for your promotion ○ characteristics of the target group ○ the proposed promotional technique, including costs and timelines ○ reasons why this technique will be effective (quoting characteristics of the target group) ○ explanation of how the marketing objectives will support overall business objectives ○ explanation of how promotional activities support marketing objectives, with reference to: – advertising – client functions – employee functions – media announcements – product launches – web pages ○ reasons why this technique will be cost-effective ○ aims, purpose and objectives of the promotion ○ budget plan (resources required) for the promotion ○ outline of action plan for the promotion ○ the identification and outline of legislative requirements relevant to the promotion ○ organisational policies and procedures ○ identification of the team required and their roles and responsibilities ○ identification of the skills and technology required for the promotion. ● a presentation to the group that: ○ includes a description of the findings above summarised in a PowerPoint presentation ○ is delivered in 10 minutes or less ○ includes follow-up questions and feedback encouraged from the audience ○ is presented clearly and concisely, and checked for grammar and spelling ○ is delivered in a professional, engaging and interesting way.