Programme validated by London Metropolitan University. 1 ASSESSMENT BRIEF PROGRAMME TITLE: BA (Hons) Business (Top-Up) MODULE TITLE: Business Futures (BF) MODULE CODE: MN6062GN INTAKE/SEMESTER: January 2017 (Spring) MODULE LEADER: Dr. Chuma Osuchukwu MODULE LECTURERS Dr. Chuma Osuchukwu ASSESSMENT TYPE: Group Assessed Seminar ASSESSMENT TITLE: Business Futures - Assessment 2 WEIGHTING: Assessment 2 (Seminar) (LO 4) - 50% WRITTEN BY: Dr. Chuma Osuchukwu MODERATED BY: Maleeha Ashraf DATE OF ISSUE: 16/02/17 SUBMISSION DEADLINE: 27/04/2017 Learning Outcome(s) Covered: 4. Acquire advanced knowledge and understanding of the key categories, social media tools, and organisational approaches towards social media and their impacts on business organisations. Maximum word length: Assessment 2 should be completed within a limit of 2000 words plus or minus 10%. Words in tables, diagrams and appendices including your reference list do not count. You should note that there may be penalties for assignments which are over length.Programme validated by London Metropolitan University. 2 Assignment Submission Guidance: Students should provide a completed assignment cover slide with all essential details. All assignments should be submitted in electronic format via college systems on or before the submission deadline. The e-submission system will not allow late submissions. Assignment Aim: The aim of this assessment is to ensure that the student acquires advanced knowledge and understanding of the key categories, social media tools, and organisational approaches towards social media and can assess their impacts on business organisations. Assessment Questions Assessment 2 – (Group Assessed Seminar) This assessment addresses learning outcomes 4. Although, this is a group seminar, individual contributions to the group will be assessed and added to the overall group result. Each group will present a 40-minute seminar on its assigned topic. Each group will upload its seminar paper containing the names of the contributors to Turnitin for official documentation of results. Your seminar paper should not exceed 2500 words. This section of your assessment has a 50% weighting of this module. Each group will be assigned to a topic below. Seminar Topics: 1a. Understanding the social media: An economic tool for Business (LO 4) – 100% 1b. Using Social Media For Competitive Advantage: An Evolving Trend (LO 4) - 100%. 2a. Reaching Target Markets: Before & After the Emergence of the Social Media. (LO 4) -100%. 2b. The Future of Social media and human capital in business. (LO 4) – 100%Programme validated by London Metropolitan University. 3 Assessment Format Guidance Seminar Title page - The details of the Module, student name(s) and ID number(s). Topic – Title of the seminar paper Abstract – a brief summary of the overall content of your topic. Introduction - The background, the context and the aim of the seminar. Starts on Page 2 Section 1 – start presenting your work here. Subsections 1.1, 1.2, 1.3 etc. – use subsections to keep your paper easy to read and to follow. Conclusion - Overall findings of the investigation: the overall picture that has emerged and the implications for future use. References - Identification of literature and other sources used and referred to in the text. Ensure that all references are quoted at the end of any quotations, definitions and web-sourced materials. Submission of a seminar without references will not be allowed. Use the Harvard referencing system for your referencing. *Do not provide appendices. Plagiarism and Collusion Explained Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is defined as the act of using the work of others, intentionally or unintentionally, without acknowledging the source of that information or inspiration. “Even if the words are changed or sentences are put in a different order, the result is still plagiarism” (Cortell 2003). Collusion is described as the submission of work produced in collaboration with others for any given assignment based on the assessment of individual work when one person shares his/her work with others who submit part or all of that work as their own work. In this assessment, it is acceptable to discuss various ideas and concepts with others, but the substantive application and coverage in your submission must be your own work. Guidelines on Harvard Referencing System Any information or work that is not yours needs to be referenced in line with the Harvard Referencing System or else may be considered as plagiarism. Copying from someone’s work can be unintentionally done if you are unaware of the rules for acknowledging and referencing direct quotations. The Harvard system of citation requires you to use a given convention which places primarily the authors’ surnames and year of publication within the text.Programme validated by London Metropolitan University. 4 For example: According to Bell (1999), as you write your report, you will use a citation to indicate in your text the source of the information. This is called in-text referencing. The authors and publication information cited within the main body of your work must be listed in the reference list. For example: Bell, J.; (1999), ‘Doing your Research Project’, (3rd Ed), Buckingham: Open University Press. Detailed guidance on the Harvard Referencing System (HRS) is available on the Virtual Learning Environment (VLE).For further details and guidelines on Harvard Referencing, visit the following link:http://tinyurl.com/jtq47gmor follow the instructions on Harvard Referencing Guide provided by London Met University Library.Programme validated by London Metropolitan University. 5 MARKING CRITERIA 70% to 100% Appropriate coverage of the organisation with justification of its position derived from concise and relevant description of that organisation based on a number of sources. Clear evidence of an understanding of the relationship between the organisation and its competitors and clear identification of important competitors based on a variety of sources. Appropriate selection and application of a variety of models/analysis techniques with justification for their selection and good depth of analysis. Analysis of the organisation's activities is related back to strategic drivers in its industry. Clear description of the organisation's competitive advantage and how it is obtained with supporting evidence. Appropriate assumptions inferred from available information where necessary. Professional presentation with references appropriately used, and referencing used correctly. 60% to 69% Appropriate coverage of the organisation with some justification of its position made with concise description of that organisation based on a number of sources. Evidence of an understanding of the relationship between the organisation and its competitors with identification of those competitors based on a number of sources. Appropriate selection and application of models/analysis techniques with attempt at justification for their selection and appropriate depth of analysis. Clear description of the organisation's activities relative to strategic drivers with some interpretation of results. Clear description of the organisation's competitive advantage and how it is obtained. Good presentation with references appropriately used, and referencing used correctly. 50% to 59% Appropriate coverage of the organisation with some description based on limited sources. Evidence of understanding of the relationship between the organisation and its competitors and identification of some competitors. Appropriate application of standard models/analysis techniques with adequate analysis results. Description of the organisation's activities mentioning strategic drivers. Statement of the organisation's competitive advantage with some reference to how it is achieved. Satisfactory presentation with references used correctly. 40% to 49% Reasonable coverage of the organisation with unfocussed description of the relationship between the organisation and its major competitors based on limited sources of evidence with identification of few competitors. Appropriate application of standard models/analysis techniques with interpretation of results presented. Description of the organisation's hospitality activities with limited coverage of strategic drivers. Statement of the organisation's competitive advantage with some reference to how it is achieved. Appropriate presentation with references used correctly. 35% to 39% Reasonable coverage of the organisation with unfocussed description of the relationship between the organisation and its major competitors based on limited sources of evidence without identification of competitors. Incomplete application of models/analysis techniques with interpretation of results poorly presented. No clear description of the organisation's activities and no clear statement of the organisation's competitive advantage. Appropriate presentation with poor use of references. 0% to 34% Poor coverage of the organisation with little or no description of the relationship between the organisation and its competitors. Use of limited sources of evidence with no identification of competitors. Incomplete application of models/analysis techniques with no results presented. No clear description of the organisation's hospitality activities and no clear statement of the organisation's competitive advantage. Poor presentation with little or no use of references.Programme validated by London Metropolitan University. 6 In addition to the above marking criteria, your group assessed seminar will be marked using the criteria below: Presentation assessment: Structure, Style and Presentation 10 Content of presentation 40 Evidence and Examples 10 Critical Analysis, synthesis, communication skills 20 Research, Conclusion & Recommendation 20 ------------- TOTAL 100 marks MARKING CRITERIA Grade A: To achieve an A grade, the report should be exceptionally well written and well presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the HARVARD system. The work should clearly demonstrate evidence of wide reading and a thorough understanding of the subject. The theory should be correctly applied to the chosen case. The content should be accurate, creative and intelligently written and presented at the appropriate level. Grade B: To achieve a B grade, the report should be very well written and presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should clearly demonstrate evidence of relevant reading and a good understanding of the subject. The theory should be correctly applied to the chosen case. The content should be accurate and logical at the appropriate level. Grade C: To achieve a C grade, the report should be well written and neatly presented. You should have used appropriate literature to explain and underpin the contentions made in the body of the text. The literatureProgramme validated by London Metropolitan University. 7 should be properly referenced using the Harvard system. The work should demonstrate evidence of some relevant reading and an understanding of the subject. The theory should be correctly applied to the chosen case. The content should be accurate and sensible at the appropriate level. Grade D: To achieve a D grade, the presentation should be logical and easy to read. You should have used some appropriate literature to explain and underpin the contentions made in the body of the text. The literature should be properly referenced using the Harvard system. The work should demonstrate evidence of some reading and an understanding of the subject. The content should be accurate and sensible and largely at the appropriate level. Grade E: An E4 will be awarded where most of the criteria for a Grade D have been achieved, but the report falls short of the overall standard for a pass, or where referencing is not in accordance with the Harvard system. An E4 will be awarded to work which may be accurate but which largely falls below the degree level. Grade F: A piece of work will be awarded an F grade if:  It is not written in a clear and logical fashion.  It does not use enough appropriate literature to support the body of the text.  The literature has not been correctly referenced.  The tasks have not been adequately addressed.  It does not largely meet the requirements of a degree standard. Retrieval task: E Grade: resubmission of assignment with improvements to the weaker section(s). F Grade: new assignment/presentation. Key: F1- E3 (0 – 39%); D5 – D7 (40 – 49%); C8 – C10 (50 – 59%); B11-B13 (60-69%); A14 – A16 (70-100%)