Purpose The purpose of this task is to encourage students to identify and prepare a written critique of a range of features relating to an organization’s social media presence and strategy. Learning Outcomes The following learning outcomes are reinforced in the completion of this task: K1, K2, K4, S1, A1 and A2. Requirements Students are required to prepare a research report of approximately 2500 words. Students are required to select from a list of organizations and prepare an analysis of the organisation’s social media presence and strategy. Students should report an analysis and evaluation of the following aspects in relation to their selected organization: • social media presence • social media audience • social media marketing • ethics, privacy and security • social media technologies from the topic : UBER