Assignment title: Information
University of Technology, Sydney
Rita Nusheiwat
Autumn 2014
49006- Risk
Management in
Engineering
Risk Management Plan
for a Small BusinessUniversity of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 1 of 33
EXECUTIVE SUMMARY
This report presents the risk management strategy focused on the financial risks of running a
fictional convenience store located in the suburb of Bella Vista in Sydney. This study is based on
the AS/NZS ISO 31000:2009 standard framework, shown in Figure 1 below.
After starting with an overview of the project, the report establishes the context, which sets the
groundwork on what risks to focus on. A communication and consultation plan of the risk
management study is then set up.
Subsequent sections include risk identification using techniques such as brainstorming and
checklists, risk analysis using methods such as Failure Mode and Effect Analysis (FMEA), and risk
evaluation using qualitative and quantitative techniques such as the ALARP chart. The last sections
of this report consist of the risk treatment plan, which explores possible options if the identified
risks come to realisation followed by the monitoring and review process to maintain the
effectiveness of those treatments.
The main highlights of this report are that, while there are many options for treating risks, the
appropriate method will depend on factors such as number of treatments, cost, implementation time,
suitability, and acceptability of residual risk. On the other hand, unless treatment costs greatly
outweigh the benefits, every attempt should be carried out to try to reduce the risk to a level that is
“As Low As Reasonably Practical”.
It can be also concluded that for a large share of the identified risks, there is a relationship between
the relevant stakeholders’ ability and the business performance. As a result, a heavy emphasis on
selecting the right personnel, comprehensive training sessions and education is recommended.
Furthermore, small businesses should always consider establishing a strategy or “backup plan” to
help with the continuity of the business should a high threatening event occurs.University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 2 of 33
Figure 1: Risk Management Process
Word count: 4598 wordsUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 3 of 33
TABLE OF CONTENTS
EXECUTIVE SUMMARY ................................................................................................................ 1
LIST OF FIGURES ........................................................................................................................... 4
LIST OF TABLES ............................................................................................................................. 4
1. INTRODUCTION ...................................................................................................................... 5
1.1 Overview ............................................................................................................................... 5
1.2 Business Scope ...................................................................................................................... 5
1.3 Business Objectives ............................................................................................................... 5
2. ESTABLISHING THE CONTEXT .......................................................................................... 6
2.1 Internal ContexT.................................................................................................................... 6
2.2 External Context .................................................................................................................... 7
2.3 Risk Management Context .................................................................................................... 8
3. RISK CRITERIA........................................................................................................................ 8
4. RELEVANT STAKEHOLDERS ............................................................................................ 10
4.1 Stakeholder identification.................................................................................................... 10
4.2 Stakeholder Analysis ........................................................................................................... 10
5. COMMUNICATION AND CONSULTATION .................................................................... 12
6. RISK IDENTIFICATION ....................................................................................................... 13
7. RISK ANALYSIS ..................................................................................................................... 15
7.1 Existing controls and their effectiveness ............................................................................. 18
8. RISK EVALUATION .............................................................................................................. 19
8.1 Example of Risk Analysis & Evaluation ............................................................................. 20
9. RISK TREATMENT ................................................................................................................ 22
10. MONITORING & REVIEW ................................................................................................... 24
REFERENCES ................................................................................................................................. 26
APPENDIX ....................................................................................................................................... 27University of Technology, Sydney Risk Management Plan for a Small Business
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LIST OF FIGURES
Figure 1: Risk Management Process .................................................................................................... 2
Figure 2: Power / Interest grid ........................................................................................................... 11
Figure 3: ALARP Principle................................................................................................................ 20
Figure 5: Fish-Bone Analysis for Loss of Sales ................................................................................ 21
Figure 6: Risk Treatment Process ...................................................................................................... 23
LIST OF TABLES
Table 1: Risk Evaluation Criteria ......................................................................................................... 9
Table 2: Stakeholder Identification .................................................................................................... 10
Table 3: Stakeholders and their interests ........................................................................................... 11
Table 4: Potential Risks ..................................................................................................................... 15
Table 5: Definitions of Risk Terms .................................................................................................... 15
Table 6: Likelihood Scale .................................................................................................................. 16
Table 7: Impact Scale ......................................................................................................................... 16
Table 8: Risk Matrix .......................................................................................................................... 17
Table 9: Risk Level ............................................................................................................................ 17
Table 10: Example of Risk Analysis & Evaluation ........................................................................... 22
Table 11: Risk Identification Check list ............................................................................................ 27
Table 12: FMEA Analysis ................................................................................................................. 31University of Technology, Sydney Risk Management Plan for a Small Business
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1. INTRODUCTION
1.1 OVERVIEW
The proposed convenience store, to be named Fadjo, is a small business that intends to
accommodate the basic grocery needs of residents living within a radius of 2 km from the
store’s proposed location in Bella Vista. Fadjo, scheduled to open to the public on the 15th of
August 2014, has been designed to provide the surrounding community an easily accessible
convenient store. With Fadjo, local residents will be able to pick up groceries without having
to drive to the current closest supermarket, which may take as much as 20 minutes during
peak hour traffic.
The convenient store will be located on Brighton Drive, on a 250 square meters vacant
property amongst coffee shops and restaurants. A variety of goods and products that are
commonly on offer on the average supermarket will be available, including products
commonly found in the bakery, butcher, and fruits and vegetables section.
1.2 BUSINESS SCOPE
The scope of the project involves the following:
Council approval of building after basic amenity re-installations
Basic renovation of property, installation of heavy duty floor and general painting
Fitting of furniture and appliances, including refrigerators, freezers, aisles, check-out
counters and display cabinets
Council approval of site
Approval of licenses and regulations required to operate a convenience store
1.3 BUSINESS OBJECTIVES
The business objective is to take the initial investment of $250,000 put forward by business
partners and the owner, to fund and operate a profitable business.University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 6 of 33
The business intends to do this by winning over a large market share from the local residents
through the following:
By providing local residents, a local store that sells products and produce for everyday
needs
By putting an emphasis on excellent customer service, and a wide variety of high
quality products
By establishing a heavy emphasis on marketing, including advertising on social media
By running frequent promotions and specials
By having a charity donation program
2. ESTABLISHING THE CONTEXT
In order to implement the risk management strategy using AS/NZS ISO 31000:2009, the
context on which the risks are based on needs to be defined. This context is established below.
2.1 INTERNAL CONTEXT
The convenience store Fadjo, will be divided into different categories that comprise of the
internal context of the business.
The business partners, which are part of the internal context, have responsibilities that further
embed into the context of the business including all financial aspects of the store.
Additionally, the marketing strategy and day to day operations of the business will be
managed by the general manager.
The financial context of the business covers responsibilities over all the revenue, operating
costs, initial investment fund, the re-investment strategy and staff wages. Fluctuation in the
store’s finances will resonate into all parts of the business, which will be tracked and managed
by both the business partners and general manager.
Marketing, also part of the internal context of the business, will be associated with the
business image of the store, as well as the advertisement medium used. While the operations
responsibilities of the business will cover day to day running of the business includingUniversity of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 7 of 33
customer service, stock replenishment, staff rosters, site management, store policies and staff
guidelines. The marketing and operations aspect of the business will be the responsibility of
the general manager.
Lastly the staff, which form the group that run the day to day business, are also part of the
internal context. They are further divided into different categories within the store: cashier,
stock pickers, bakers and butchers. Aside from peak times (i.e. Thursday nights), the store
will have only one person running the cashier, which will be responsible for charging
customers and bagging items. Stock pickers will work from 6am -12pm Monday to Friday,
and 8am-12pm Saturday to Sunday, and will be responsible for replenishment of stock on the
shelves from the storeroom. Butchers and bakers will work from 6am to 5pm, with only one
person running their respective post.
2.2 EXTERNAL CONTEXT
The external context of the proposed convenience store constitutes of direct and indirect
influences in the internal and surrounding environment.
In addition to providing fresh business and gaining more potential customers through bringing
a new service to the local neighbourhood, the store will have a positive impact on the local
environment through offering more job opportunities for the locals.
Suppliers, financial institutions and the property owner stand to be influenced from the
opening of the store as well, as they have the possibility to increase business from sales, loan
repayments and rent respectively. Similarly, the council will also have a direct interest on the
convenience store to ensure regulations and guidelines are followed.
On the other hand, existing stores and shops might be negatively affected by the competition
resulting from the new convenience store which might lead to losing some of their market
share. Furthermore, local residents might incur a reduction on parking spaces and an increase
of ambient noise and pedestrian traffic, which may attract negative interest to the new
business.University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 8 of 33
Economy is another aspect that lies within the external context; it can have both positive and
negative impact depending on the timeframe. If the economy is bad, this could potentially
affect customers’ consuming behaviour and lead to undesirable changes in revenue. Whereas,
if the economy is going well and business growth is evident, the convenience store could
potentially attract more investors.
.
2.3 RISK MANAGEMENT CONTEXT
In this study, the risk management context will only focus on managing the financial risks
associated with opening a convenience store. The end goal of this study is to assess the
relevant risks, treat them, and continue monitoring them to achieve the financial goals, more
specifically, to manage the risks of the convenience store not bringing enough revenue to
survive. The following are the goals of the risk management plan:
Reduce the risk of business failure in its first years.
Establish and grow a business that fits the purpose of providing a new service to the
locals.
Ensure the business performance is aligned with the goal of making profit within an
agreed timeframe.
To train personnel accordingly within the risk management framework.
Evaluate the risks involved with opening up a new business against the return on
investment for better decision making.
3. RISK CRITERIA
As the scope of this report is only concerned with the financial aspect of opening up a new
business, risk criteria will be established to address only the financial risks in conjunction
with the policies and objectives of the business set beforehand.
The following points were considered when establishing the risk criteria:University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 9 of 33
The nature of the new business with respect to its internal goals and objectives.
The types of the consequences and likelihood of risks as well as methods of
measurement.
The immediate and delayed impacts of the risks.
A method for determining the degree of threat to the business and prioritizing those
threats.
The business available resources and how much the business can afford for treating
risks.
Setting up a tolerability benchmark.
With the aim to:
Help the manager/ business partners with their decision making processes
Consider various scenarios and their impact on achieving the business objectives
Allocate resources at early stages to mitigate high level risks
Provide a simple, easily understood and common tool for clear communication
Fadjo internal goals
Must be in compliance with local regulations and laws
Profit must not be less than 10%
First year costs must not exceed 5% over the planned budget
Service seeks customer satisfaction to increase sales
Zero turnover rate to avoid unnecessary costs rising from training new staff
members
Create opportunities for further advancement through marketing and caring for the
customers
Table 1: Risk Evaluation CriteriaUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 10 of 33
The risk assessment process in the subsequent sections will provide further elaboration on the
risk criteria
4. RELEVANT STAKEHOLDERS
4.1 STAKEHOLDER IDENTIFICATION
The following are identified as the stakeholders of the proposed convenient store:
Internal Stakeholders External Stakeholders
Business partners External Stakeholders
General Manager Local residents
Staff / Personnel Customers
Suppliers
Property owner
Financial institutions
Council
Competitors
Table 2: Stakeholder Identification
4.2 STAKEHOLDER ANALYSIS
After identifying stakeholder’s interests and influences on the table below, the subsequent
power/interest grid categorises the stakeholders according to the level of interest and
influence they have on the business.
Stakeholder Influence/ interest
Internal
Business partners - Business profitability
- Increase return on investment
- Sustainability and growth
Staff - Reasonable working hours, work load and wages
- Safe working conditions (OHS)
- Incentives and appreciation for their hard work
- Proper training
- On time wage paymentUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 11 of 33
General manager - Day to day operations
- Sales and marketing functions
- Achieve customer satisfaction
External
Local residents - Impact on local environment (i.e. pedestrian traffic,
noise disturbance)
Suppliers - Timely payments
- High volume and steady demand
- Future prospect to continuous business
Customers - Good customer service
- Variety and quality of products
- Value for money
Property owner - Long term lease contract
- Tenant pays on time
- Tenant looks after the property
Financial institutions - Loan terms (i.e. interest rates)
Competitors - Secure a bigger customer base
- Fair competition
Council - Business compliance with regulations (WHS, fair
work)
Table 3: Stakeholders and their interests
Power
High Keep satisfied
- Council
- Property owner
- Financial institutions
- Suppliers
Key player/ Manage
closely
- Business partners
- Management
- Competitors
Low
Monitor
(minimum effort)
- Local residents
Keep informed
- Staff
- Customers
Low High
Interest
Figure 2: Power / Interest gridUniversity of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 12 of 33
5. COMMUNICATION AND CONSULTATION
The aim of engaging relevant stakeholders through a communication and consultation plan is
to:
Extract information and provide data that is relevant to each stakeholder
Address stakeholders’ interests and concerns
Identify roles and responsibilities of relevant parities to manage risk
Recognize potential risks associated with opening up the new business and build
awareness in regards to their significance
Following the identification of all internal and external stakeholders in Section 4.1, and the
analysis of their interests and power using the power interest grid tool in Section 4.2, a
communication and consultation plan is established as follows.
Low Power / Low Interest Stakeholders
Communication and consultation will be least pronounced in this group, and will be done in a
way to mass address the stakeholders.
A noticeboard with numerous promotions, store activities, available positions and community
news will be available at the front of the store, and will be updated weekly.
Low Power / High Interest Stakeholders
As this group has a high interest on the business activities, communication will be frequent. It
will include store promotions, new item arrivals, special prices and job opportunities.
Communication will not include business strategy nor the store’s finances. Mass
communications to this group will be made every few days through social media, e-mail
newsletters and advertisement.
High Power / Low Interest Stakeholders
Communication with this group will be very specific and formally addressed, such as through
letters or e-mail. Communication will not be made unless needed, as this group has a low
interest level in the day to day activities of the store.University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 13 of 33
Consultation will be made a priority, and will be made in an attempt to keep this group
satisfied. Feedback through any form will be reviewed continuously, and there will be an
attempt to address any issues or concerns whatever size quickly.
High Power / High Interest Stakeholders
Communication with this group will be specific and frequent, and will only involve
management and business partners. It will include everything such as the store’s financial
information (i.e. revenue, operating costs and market trends) or operational information (i.e.
review of guidelines, new employees) to the day and day activity (i.e. shelf life expiry of
certain products, staff rosters). Communication will be made with face to face meetings, emails or phone calls.
Consultation with this group will be taken seriously, and feedback will be used to make
strategic decisions within the store. There will always be an open communication and
consultation channel with this group.
On the other hand, competitor’s communication will be limited but closely managed.
Assessments of how well the store is doing in comparison with others will be frequently
considered.
6. RISK IDENTIFICATION
For the purpose of risk identification, two methods were used; brainstorming and check lists.
A Brainstorming session was performed with the investing partners and general manager in
two face to face meetings and the minutes of these minutes were then analysed and refined to
identify the risks below. The risk management guide for small to medium businesses (CPA
Australia Ltd 2009) was also used to assist with the brainstorming session and preparing a
checklist (Table 11 in Appendix)
The outcome of these methods is a comprehensive list of potential risks that can potentially
affect the financial aspect of the business.University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 14 of 33
Risk area Potential risks
Culture Business culture incongruent with customer views
Goods Variety and quality of goods needed not available
Goods spoiling prematurely
Low demand on goods sold in the store
Legal Restrictions forced by council (i.e. opening hours)
Complaints from local residents
Changes in council regulations
Management Exit of investing partner
Decision making with inadequate research / knowledge
Management style incongruent with staff views
Technology Unreliable performance of cashier computer
Malfunction of security system
Malfunction of equipment (i.e. freezers, refrigerators)
Financial
transactions
Mistakes resulting from handling cash, credit sales
Fee changes from financial institutions and credit card
/EFTPOS merchants
Available funds Insufficient savings to cover unexpected adverse events
Interest rate Inflation of interest from the Federal Bank of Australia
affecting current bank loans
Suppliers Misunderstanding of vendor buyer agreement resulting in
hidden costs
Unreliable suppliers
Change of suppliers’ policy (e.g. delivery of goods, payment
method, quantities supplied, end of agreement)
Increase costs from the suppliers (i.e. due to changes in
supplier management, fluctuation of commodity prices, etc.)
Sales Fluctuation of sales and not meeting the desired profit levels
Market/ economy Economic depression can affect the customer consumption
behaviourUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Risk area Potential risks
Landlord/ property
owner
Change of terms of contract
Increase in lease payment terms
Location Visibility and ease of accessibility to future customers
Convenience to potential customers
Staff Unreliable staff members
Incompetent staff members (i.e. lack of training, unfit for role)
Unmotivated staff members (i.e. low pay, harsh working
conditions)
Future competition Unexpected competition arises that could affect business
stability
Security Theft of goods
Table 4: Potential Risks
7. RISK ANALYSIS
A simple risk analysis tool is adopted from “Risk management - A tool for small-to-medium
sized businesses” (AUSTRAC n.d.) modified and used in the analysis and evaluation of risks
related to this business. This tool demonstrates the relationship between the probability of a
risk occurring and the amount of damage it might have on the business in order to measure the
severity of risk. This relationship is represented in a form of a matrix as shown in Figure 8.
Since the level of risk is determined from the combination of probability and consequence, the
following tables will provide definitions of these terms in addition to defining a scale to
measure them.
Term Definition
Likelihood The probability of occurrence
Consequence the outcome of an occurring event (usually it is considered
negative or undesirable)
Risk level Measurement of the severity of risk (risk level= Likelihood x
consequence)
Table 5: Definitions of Risk TermsUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 16 of 33
Rating Likelihood Definition
5 Almost certain
(90-100%)
The chances of this event happening are almost
definite, these events are expected to occur
without fail.
4 Likely
(60-90%)
The chances of this event occurring are very high,
and should be expected to occur during any time.
3 Moderate
(30-60%)
This event might or might not happen.
2 Unlikely
(5-30%)
It could happen but limited number of times
within a year.
1 Rare
(0-5%)
The chances of an event occurring is very minimal
but not impossible.
Table 6: Likelihood Scale
Rating Impact Definition
5 Catastrophic Has catastrophic impact on the business, and might
require not only all internal resources, but outside
help to remedy.
Financial impact: >$50,000.
4 Major Consequence is critical, and can severely cripple the
business. Might take a significant amount of
resources and time to remedy, if possible.
$15,000 - $50,000
3 Moderate Medium effect, business can bounce back over a
period of time.
Financial impact: $5,000 - $15,000
2 Minor Slight impact on bottom business, event can quickly
be resolved.
Financial impact: $500 - $5,000
1 Insignificant Negligible impact on business.
Financial impact: <$500
Table 7: Impact ScaleUniversity of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 17 of 33
Almost certain
Medium
5
High
10
High
15
Extreme
20
Extreme
25
Likely
Medium
4
Medium
8
High
12
High
16
Extreme
20
Moderate
Low
3
Medium
6
Medium
9
High
12
High
15
Unlikely
Low
2
Medium
4
Medium
6
Medium
8
High
10
Rare
Low
1
Low
2
Low
3
Medium
4
Medium
5
Likelihood
Impact
Insignificant Minor Moderate Major Catastrophic
Table 8: Risk Matrix
Rating Risk level Description
1-3 Low Risk has very small effect and can be negligible
Minimal efforts are required to solve the issue
Routine monitoring may be required
4-9 Medium Risk has moderate consequences
Allocate resources to manage risk
Consider additional controls
10-20 High Risk has serious consequences and controls are important
Develop a specific mitigation plan
Report to management
20- 25 Extreme Risk has catastrophic consequences and controls are
essential
Immediately notify management and business shareholders
Develop and implement immediate action plan
Table 9: Risk LevelUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 18 of 33
Upon identifying all potential risks, a comprehensive analysis was carried out on each risk
using the FMEA tool. The likelihood and consequence of each risk was determined in
accordance with the definitions set previously and a risk score was recorded using the risk
Matrix. The following section provides a detailed example of risk analysis applied to drop in
sales volume, however a complete representation of the results of the FMEA is found in the
Appendix.
7.1 Existing controls and their effectiveness
Controls are to be established to minimise the probability of any risks from occurring, with
resources allocated to risks with more severe consequences and higher likelihoods of
occurrence. The existing controls and their effectiveness were discussed among the Business
Partners and General Manager, and are to be frequently reviewed by management, personnel,
and safety inspectors.
Due to the large human element involved in its operation, human error is inevitable a
significant consideration in the risks controls. An emphasis on personnel training will be
established as a control system, incurring a large portion of resource allocation which has
been approved by the Business Partners. A comprehensive induction program is to be
followed at the start of employment, with on the job training focusing on risk prevention and
treatment every six months. Although the effectiveness cannot be quantitatively measured,
management is a strong believer of the value of training.
Similarly, controls are guidelines that have been careful written, and are to be reviewed once a
year for every operational process that occurs within the store. These guidelines, which are to
be implemented in the personnel handbook given to staff at the beginning of their
employment period, contain all identifiable risks within the store. In order to maximise their
effectiveness, the General Manager devises a test on which awards applications above a
certain test mark with store credit.University of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 19 of 33
8. RISK EVALUATION
After full analysis of risks in terms of their probability and consequence, each risk was
allocated a unique risk rating/ score and classified according to its severity. An evaluation
method is then established to determine which risks are to be treated and the level of
treatment required. In this case, the ALARP (As Low as Reasonably Practical) principle was
applied for this purpose. The main objective of using this tool is to try to reduce the risks to a
level that is “As Low As Reasonably Practical”. Figure 3 shows three categories which
illustrate the significance and urgency of risk treatment.
Each treatment was assessed against this categorization through comparison of the sacrifice
required (money, time) versus benefits gained in order to validate it. Risks falling in the
middle and upper bands are regarded as unacceptable, and treatment measures are undertaken
to reduce them. Risks in the lower region are generally considered tolerable, and can be
denoted as negligible.
One vital point to highlight is that risks which are classified to be in the broadly acceptable
region, does not necessarily mean that further reduction of those risks is impractical
(NOPESMA 2012). Controls and treatment methods should always be considered to try to
lower the risks unless the cost/ benefit ratio is considerably large.University of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 20 of 33
Figure 3: ALARP Principle
8.1 EXAMPLE OF RISK ANALYSIS & EVALUATION
Area of Risk: Sales
Risk identified: Negative fluctuation of sales, sales volume and profits not meeting targets.
Description: Experiencing a high instability of sales puts the business under the risk of not
meeting the defined targets. This could lead to a growth hindrance, or if severely
underperforming to the closure of the business.
In order to detect the possible causes of loss of sales, a fish-bone analysis tool was
implemented, seen below in Figure 5.
Extreme
High
Medium
Low
Unacceptable Region
Risk cannot be tolerated
Tolerable Region
Risk tolerable only if Cost/
Benefit ratio is extremely
high
Broadly Acceptable Region
No necessary measures are
required. Normal precautions
are adequate
RPN <= 3
RPN >=10
4< RPN <9University of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 21 of 33
Figure 4: Fish-Bone Analysis for Loss of Sales
With this in mind, considering the attractive location as well as the uniqueness of the business
in terms of size and product range, the store is in the best position to maximise its sales. This
is further cemented due to the fact that the policies established, including those regarding the
management of resources and suppliers, as well as a list of contingency plans for the
identified risks, make this business improbable to a significant drop in sales.
Stage
Identification Risk area: Sales
Risk Hazard: Drop of sales
Analysis Likelihood: Low chance of occurrence
Consequence: Severe financial impactUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 22 of 33
Evaluation Likelihood scale: 2- Unlikely
Consequence scale: 4 - Major
Present controls: Acceptable - however,
regular monitoring and
update is required
Risk score: 8 - yellow
Risk Rating: Medium- risk has mediocre
threat to the business
financial security
Table 10: Example of Risk Analysis & Evaluation
9. RISK TREATMENT
AS/ NZS ISO 31000:2009 identifies several options to treat risks:
Eliminate the risk
Change the likelihood of occurrence
Change the consequences
Transfer the risk
Retain the risk
The application of each of those methods is not always practical or cost effective to all types
of risks. A risk treatment process is shown in Figure 6 which serves as a guidance to
identifying the measure of treatment or control that best suit the risk and aids in the
monitoring and review stage of the risk management plan.University of Technology, Sydney Risk Management Plan for a Small Business
49006 – Risk Management in Engineering Rita Nusheiwat | 11458039
Date: March 2014 Page 23 of 33
Figure 5: Risk Treatment Process (NSW Department of State and Regional Development 2005)
Identification of appropriate treatments:
As noted previously several methods can be applied to treat risks as well as a combination of
them. The following approach was adopted from the risk management guide for small
businesses (NSW Department of State and Regional Development 2005) in choosing the
appropriate measure of treatment.
1- Number of controls/ treatments needed
2- Cost of treatment
3- Time period for implementing the treatment
4- Suitability and usefulness of treatment chosen
5- Reason for choosing a certain treatment over other existing alternates
6- Positive outcomes of the treatment
7- Acceptability of residual risk
8- Compliance with legislationsUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 24 of 33
For example: money loss resulting from mistakes in financial transactions, whether it is cash
handling or credit sales, cannot be entirely eliminated due to human nature. However, the
likelihood of this happening and its consequence can be controlled through proper training of
staff and setting up policies to increase awareness when handling cash.
Another example is the possibility of theft. A reasonable way to handle such risk is to have an
insurance policy that protects the business owners should this event happens
A comprehensive risk treatment schedule is developed in accordance with the above
principles and represented in Table 11 in appendix B
Risk recovery
For a small business like Fadjo it is important to have a risk recovery strategy in order to
handle unexpected extreme adverse impacts (NSW Department of State and Regional
Development 2005). This is reflected in the contingency plan which includes:
1. Business continuity planning
A set of defined procedures established to ensure a sufficient record of ongoing
processes (e.g. stocktaking, shift schedules, cash flow analysis)
Consideration of other resources (e.g. suppliers) should existing resources become
unavailable
2. Crisis management planning
Establishing a back-up plan should a financial threat becomes substantial. This may
include not using borrowing power from financial institutions unless it is absolutely
needed.
10. MONITORING & REVIEW
Risk monitoring and control are required to ensure the effectiveness of controls employed to
manage risks and keep track of level of residual risks. The following monitor and review
strategy is recommended to be put in place (Appriss 2007):
Risk management process should be periodically repeated and updated to capture new
risks
Risk management plan should be examined and reviewed annuallyUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 25 of 33
Observed risks shall be recorded on a risk register and reported to management during
biweekly meetings
Decisions shall be made by management (could be in consultation with business
partners) in regards to allocating resources for mitigation of risks
Internal audits to be conducted monthly to help assess the financial status of the
business
External audits to be conducted half yearly through an accounting organisation
The following table list some of the responsibilities of different individuals required for the
monitoring and review stage.
Who Responsibilities
All personnel Report any risks that come to realisation
Ensure guidelines are followed to prevent/ minimise the
occurrence of risks
Assist in monitoring and minimising impacts of risks that
occur
General Manager Ensure all personnel are aware of risks
Ensure guidelines are followed by personnel to minimise
risks
Train personnel properly to effectively manage and treat risks
Generate a data base of risks, which can be added to in the
future
Prioritise resources for risk treatment and management
Business Partners Approve resource allocation for risk treatment and
management
Approve resource allocation for personnel training
Approve resource allocation for safety inspections
Table 10: Monitoring and review processUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 26 of 33
REFERENCES
- Appriss 2007, Documents/Reports, viewed 9 March 2014,
- Australian Transaction Reports and Analysis Centre n.d., Risk Management – A tool for small- toMedium sized businesses, AUSTRAC, Melbourne, VIC
- Australian/ New Zealand Standard 2009, AS/NZS ISO 31000:2009: Risk Management- Principles and
guidelines, Standards Australia and Standards New Zealand
- CPA Australia Business and Management Centre of Excellence, 2009, Risk management guide for small
to medium businesses, CPA Australia Ltd, Melbourne, VIC
- International Standards 2009-11, IEC/ ISO 31010 Risk Management- Risk Assessment Techniques, 1st
edn, IEC, Geneva, Switzerland
- National Offshore Petroleum Safety and Environmental Management Authority 2012, Guidance note,
N-04300-GN0166, Rev 4, NOPESMA, Perth, WA
- NSW Department of State and Regional Development 2005, Risk Management Guide for Small
Business, Global Risk Alliance Pty Ltd and NSW Department of State and Regional Development,
Sydney, NSWUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 27 of 33
APPENDIX
Date:
Checklist Action taken if ‘No’
Yes No
1 Adequate training sessions are prepared for staff
2 Guidelines for shelf life checks are established
3 Operational guidelines for all staff are prepared
4 Employee policy is written
5 Maintenance schedule is made for all equipment
6 All documents are approved by council
7 A profile on the residents of the area is made
8 Budget to open store is established
9 Credit card merchant is established
10 Savings fund with $20,000 is established
11 Assessment of relevant local suppliers is finalised
12 Advertisement mediums are established
13 Advertisement style is established
14 Intended store stock is established
15 Ovens and refrigerators are installed and commissioned
16 Cashier machines are installed
17 Signs outside store are installed
18 Store is insured
19 Loans terms from financial institutions are established
20 Security system is installed and commissioned
Table 11: Risk Identification Check listUniversity of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 28 of 33
Function Potential failure Effect on system Root cause Risk
before
action
taken
Action to reduce risk* Risk after
action
taken
P S R P S R
Staff - Unreliable / poor staff
performance
- Mistakes resulting from
handling cash, credit
sales
- Poor customer service
- Customer
dissatisfaction /
frustration
- Damaged goods
- Loss of customers
- Incompetent staff
members (i.e. lack of
training, unfit for
role)
- Unmotivated staff
members (i.e. low
pay, harsh working
conditions)
- Insufficient number
of staff
- Poor staff hiring
decisions
4 4 16 - (P) Preliminary staff
training
- (P) Incentives (i.e.
employee of the month)
- (P) Develop effective
interview process
- (P) Continuously review
staff requirements
2 2 4
Management - Exit of investing partner
- Poor business decisions
- Increase financial
burden on other partners
- Inadequate allocation of
resources
- Lost opportunities for
growth
- Financial hardship
- Poorly thought
business plan
- Ineffective process
procedures
- Unclear expectations
between business
partners
- Inexperienced or
incompetent
management
3 5 15 (C) Education and
training program for
management
(C) Re-structure
business procedures and
guidelines
2 3 6University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 29 of 33
Security - Break-ins - Loss of cashier money
or goods
- Damage to store
- Security system
malfunction
- Security system
limitations
3 5 15 - (P) Conduct regular
maintenance of security
system
- (C) Acquire insurance
1 3 4
Legal - Restrictions forced by
council
- Complaints from local
residents
- Changes in council
regulations
- Limited operating hours
- Extra fees to be paid
- Inclusions of certain
undertakings that
imposes extra costs (i.e.
provision of ramp for
disabled people)
- Inadequate research
and understanding of
local regulations
- Intentional noncompliance of
regulations
3 4 12 - (P) Ensure
comprehensive
understanding of local
council regulations
- (P) Ensure only official
information from
relevant organisations
are obtained
2 4 8
Technology - Malfunction - Customer frustration - Poor maintenance of
technology /
electronics
- Improper use by
customers / staff
4 3 12 - (P) Maintenance
schedule
- (P) Staff training on
proper use of technology
/ electronics
2 3 6
Suppliers - Misunderstanding of
vendor buyer agreement
- Change of supplier’s
policy
- Delivery of products
with short shelf life,
delivery of poor quality
goods
- Unexpected costs that
have to be paid to
supplier
- Increase costs from the
supplier
- Goods going off before
they can be sold,
customer frustration
- Unreliable supplier
- Changes in supplier
management,
fluctuation of
commodity prices
- Lack of
communication
4 3 12 - (P) Ensure effective
analysis of suppliers
before coming to an
agreement
- (P) Ensure agreement
terms on par with
business strategy
- (P) Regular quality
check of goods before
they are available for
sale
2 3 6
Culture - Business culture
incongruent with
customer views
- Loss of customers
- Limited chances for
expanding customer
base
- Rigid management
style
- Inadequate market
research
3 3 9 - (P) Conduct surveys to
relevant stakeholders to
identify customer needs
- (P) Perform regular
1 3 3University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 30 of 33
assessment of
management procedure
and policies
Goods - Variety and quality of
goods needed not
available
- Goods spoiling
prematurely
- Low demand on goods
sold in the store
- Customer complaints
- Refund requests
- Customer looking for
other options
- Poor market analysis
- Poor choice of
suppliers
3 3 9 - (C) Perform quality
check of goods upon
delivery to ensure claims
can be made before they
are available to
customers
- (P) Market research to
define what goods have
the most selling potential
1 4 3
Sales - Fluctuation of sales are
not meeting the desired
profit levels
- Increase of commodity
prices
- Decline / loss of sales - Economic depression
can affect the
customer
consumption
behaviour
- Unexpected
competition arises
2 4 8 - (P) Monitor commodity
prices and alter prices
even if leads to a slight
decrease in margin
- (C) Amend complaints
from customer feedback
- (P) Run specials and
promotions regularly
- (P) Advertise
aggressively to win over
bigger market share
- (P) Increase perceived
value of items through
excellent customer
service and a clean store
1 3 3
Marketing - Low growth rate of sales - Competitors taking
bigger market share
- Location (poor
visibility or
inconvenient location
for potential
customers)
2 4 8 - (P) Develop effective
marketing plan
- (P) Hire appropriate
people to look after
marketing /
1 3 3University of Technology, Sydney Risk Management Plan for a Small Business
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Date: March 2014 Page 31 of 33
- Poorly targeted
advertisement
campaign
- Using wrong
mediums to promote
business
- Ineffective graphic
design quality in
marketing material
advertisement
- (P) Ensure
understanding of target
markets
Landlord /
property
owner
- Change of terms on
contract
- Increase in rent - Improperly defined
agreement / contract
2 3 6 - (P) Ensure lease terms
are thoroughly
understood before
coming to an agreement
- (C) Consult with a
lawyer if any contract
breaches have been
made
1 2 2
*P – preventive action, C – corrective action
Table 12: FMEA Analysis