Assignment title: Information
COIT 20253: Business Intelligence Using Big Data
Assessment item Presentation on Creating a Big Data
Strategy…Decision Making using Big Data
Due date: Presentations will start from week 9.
ASSESSMENT
Weighting: 25%
Length: 15 minutes per student.
Objectives
This assessment relates to course learning outcomes 2, 3, 4, 5, 6 and 7 stated in the e-course
profile.
Presentation is an individual assessment.
Please note that ALL submitted presentations are passed through a computerized copy detection system
and it is extremely easy for teaching staff to identify copied or otherwise plagiarised work.
Please draw your own diagram where possible.
• Copying (plagiarism) can incur penalties ranging from deduction of marks to failing the
course or even exclusion from the University.
• Please ensure you are familiar with the Academic Misconduct Procedures, available from:
http://policy.cqu.edu.au/Policy/policy_file.do?policyid=1244
The tasks
You are required to give a presentation (15 minutes) on how to create A Big Data strategy and
turning strategy document into action.
You need to select a use case and develop Big Data strategy document for this presentation.
Presentation will take up one hour of tutorial time from Week 9-Week 12.
You will be informed in week 5 about your presentation schedule. Please check your CQU email.
It is very important for all students to meet the due date of their respective presentation.
Presentation is assessed during the presentation time.
You should focus on how to create Big Data Strategy and turning the strategy document into
action and the required Big Data technology.
Presentation Layout and Submission Guidelines
Presentation structurePresentations need to be very straightforward and logical. It is important that you avoid complex
structures and focus on the need to explain and discuss your work clearly. An ideal structure for a
presentation includes:
• a welcoming and informative introduction;
• a coherent series of main points presented in a logical sequence;
• a lucid and purposeful conclusion.
These elements are discussed below:
The introduction
The introduction is the point at which the presenter explains the content and purpose of the
presentation. This is a vitally important part of your talk as you will need to gain the audience’s
interest and confidence. Key elements of an effective introduction include:
• a positive start: “Good afternoon, my name is Adam and …”;
• a statement of what will be discussed: “I am going to explore …”;
• a statement of the treatment to be applied to the topic (e.g. to compare, contrast, evaluate,
describe): “I will be comparing the four main principles of …”;
• a statement of the outcomes of the presentation: “I hope this will provide us with …”;
• a statement of what the audience will need to do (e.g. when they can ask questions or whether or
not they will need to take notes): “I will pass round a handout that summarises my presentation
before taking questions at the end.”
You should aim to deliver your introduction confidently and communicate energy and enthusiasm
for your topic.
Main points
The main points are the backbone of your talk. They play an important role in helping you
prioritise, focus and sequence your information. When planning your presentation you should put
aside your research notes and produce a list or summary of the main points that you would like to
make, expressing each in a few words or a short sentence. Ask yourself: “what am I really telling
them? what should they be learning here?”. Your answers to these questions will help you
communicate clear and effective messages to your audience.
After you have identified your main points, you should embellish them with supporting
information. For example, add clarity to your argument through the use of diagrams, illustrate a
link between theory and practice, or substantiate your claims with appropriate data. Use the
supporting information to add colour and interest to your talk, but avoid detracting from the clarity
of your main points by overburdening them with too much detail.
Transitions
Transitions are the signposts that help the audience navigate their way through your presentation.
They can help divide information up into sub-sections, link different aspects of your talk and show
progression through your topic. Importantly, transitions draw the audience’s attention to the
process of the presentation as well as its content. Examples include:
• “I will begin by discussing …”;
• “Now that we have explored the ... I would like to move on to …”;
• “In contrast to my earlier statements concerning …”;
• “Moving away from a focus on .…”;Transitions can also be made without speaking. Non-verbal transitions include pausing, changing
a slide or other visual aid, moving to a different area of the room before resuming speaking, or
making eye contact with a different group in the audience.
The Conclusion
The conclusion is an essential though frequently underdeveloped section of a presentation. This is
the stage at which you can summarise the content and purpose of your talk, offer an overview of
what has been achieved and make a lasting impact. Important elements of a conclusion are:
• a review of the topic and purpose of your presentation: “In this presentation I wanted to explore
…”;
• a statement of the conclusions or recommendations to be drawn from your work: “I hope to have
been able to show that the effect of ....”;
• an indication of the next stages (what might be done to take this work further?): “This does of
course highlight the need for further research in the area of …”;
• an instruction as to what happens next (questions, discussion or group work?): “I would now like
to give you the opportunity to ask questions …”;
• a thank you to the audience for their attention and participation: “That’s all I have time for. Thank
you very much for listening.”
As with your introduction, you should try to address the audience directly during your conclusion,
consolidating the impression of a confident and useful presentation.
Summary
A presentation needs a carefully defined structure to make the most impact. This should centre on
a series of identifiable main points that are supported by appropriate detail. Use transitions to link
and move between points, helping your audience to understand the development or your
argument. An introduction and conclusion are essential elements of your presentation. They
enable you to establish a clear purpose for your talk at the start and summarise your main points
before you finish speaking.
Ref: http://www2.le.ac.uk/offices/ld/resources/presentations/structuring-presentation
Help
To help student members communicate, forums have been created for your use on the course Moodle
website for Assessments 1 and 2. Please use them to help you work through your report.
Help on writing reports is contained in the Faculty Guide for Students – Chapter 4 – available here:
http://www.cqu.edu.au/ data/assets/pdf_file/0003/2289/Extract-of-Chapter-3.pdf
You may also benefit from a video supplied by the CQUniversity Academic Learning Centre
available here: http://www.youtube.com/watch?v=J0v9ekxeoko
Assessment criteria - Assignment 2 marking guide
Marks for Presentation will be allocated as follows:
Assessment mark will be weighted to 25%.
You will be informed in week 5 about your presentation schedule. Please check your CQU email.It is very important for all students to meet the due date for their
respective presentation.
Presentation is assessed during the presentation time.
You should focus on how to create Big Data Strategy and turning the strategy document into
action and the required Big Data technology.
Assessment Criteria
Marking criteria for evaluating the contact of the Presentation : weighted 25%
1. Subject Knowledge (5 marks)
2. Explanations from evidence (5 marks)
3. Graphics, figures, tables included (5 marks)
4. Conclusions (5 marks)
5. Questions (5 marks)