Referencing Styles : APA The following sections are required in your written analysis (cover page not required): I. Executive Summary II. Problem/Issue Statement III. Situational Analysis IV. Alternatives V. Evaluation of Alternatives (pros and cons) VI. Recommendations with full rationale VII. Action Plan VIII. Exhibits (if you choose to use a SWOT, PESTEL or another analytical tool, you may include the work as an Appendix. Only your assessment of the findings should be included in the actual report.) The case must be no longer than 10 pages (excluding the exhibits), 12 pt. font, double-spaced. Longer than 10 pages will be penalized. Late assignments will not be accepted except for extreme extenuating circumstances discussed well before the due date with the instructor. Thoughts to consider while analyzing the case: 1. Review the alternative growth strategies for Nyassa, in terms of pricing, packaging, promotion, B2B vs B2C, global vs India, etc. Consider: 1. What could be the appropriate pricing strategy for the anticipated revolutionary product that would mark Nyassa’s foray into the ultra-premium segment? 
 2. Could reusable packaging act as an enabler of a price premium for Nyassa? 3. Would it be prudent for Nyassa to attempt to swap the business share (65:35) of its two target 
segments of customers, i.e., retail and corporate? 2. From your review, recommend a growth strategy for Nyassa, including value creation strategies in terms of return policies, packaging and cross-selling for the new products.