Referencing Styles : Harvard Appreciate and integrate the value of the analytical tools and techniques available to marketing professionals when evaluating the marketing environment and developing marketing strategies; b)Demonstrate and evaluate the vital necessity of focusing on the customer and the marketplace as the foundation of marketing planning; c) Critically evaluate the marketing mix of an existing organisation contrasting application to theory; d) Propose and present an outline marketing plan; e)Critically appraise tactical marketing decisions based on situation analysis and in line with strategic marketing plans. f)Exammine and appraciate the tools of Strategic marketing and apply in practise within a global context g)Explain and appraise marketing concepts, theories and models clearly and apply these critically to existing organisations;