MKT01906 International Tourism Systems Unit Information Guide Session 1, 2017 scu.edu.au/businesstourism CRICOS Provider: 01241GContents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . About this unit 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Content 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Graduate attributes and unit learning outcomes 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Learning resources 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prescribed texts and materials 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Studying this unit 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Teaching and learning arrangements 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Estimated workload 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Scheduled Study Hours 5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment overview 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment details 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment 1 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment 2 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Assessment 3 8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Timetables 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suggested study timetable 11 2 | MKT01906 International Tourism Systems (Session 1, 2017)About this unit Explains characteristics, dynamics and complexity in international tourism systems. In this unit students' apply analytical skills and synthesise concepts and theories from key tourism systems knowledge to examples drawn from real world contexts. Content Topic 1 Introduction to international tourism systems Topic 2 Tourism systems theories Topic 3 Elements of international tourism systems Topic 4 Demand for International tourism Topic 5 Tourist attractions and experiences in international tourism systems Topic 6 Transport in international tourism systems Topic 7 Tourism intermediaries and the host community in international tourism systems Topic 8 Governments and policy in international tourism systems Topic 9 Technology and international tourism systems Topic 10 Future Issues in international tourism systems Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. Te University refers to these as graduate attributes (http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifes them as follows: GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a discipline, GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural competence. Tis unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes): Learning outcomes for this unit GA1 GA2 GA3 GA4 GA5 GA6 GA7 On completion of this unit, students should be able to: 1. identify elements of whole tourism systems from a real world context. ✓ 2. explain key arguments in literature related to international tourism systems ✓ ✓ ✓ 3. synthesize concepts and theories from tourism systems knowledge in a real world context. ✓ ✓ About this unit | 3Learning resources Te referencing style used below is Harvard. PLEASE NOTE that you may need to use a different style for this unit. Refer to Referencing guides (http://scu.edu.au/library/index.php/ 14) for information about the referencing style you should use. Prescribed texts and materials Prescribed texts Cooper, C 2012, Essentials of Tourism, 1st edn, Pearson Education Limited, Essex, England. ISBN: 978 0 273 72438 4. Tere are compulsory readings and a Study Guide for this unit. See MySCU (http://learn.scu.edu.au) for details. 4 | MKT01906 International Tourism Systems (Session 1, 2017)Studying this unit Te frst step in managing your study for this unit is to familiarise yourself with this document and the MySCU (http://learn.scu.edu.au) Learning Site. You should refer frequently to the MySCU Learning Site for announcements and updates. Teaching and learning arrangements Estimated workload Scheduled hours Personal study Total 36 114 150 Your scheduled study hours are allocated as follows: Gold Coast Teaching method Duration Frequency Lecture online 1 hr 12 weeks Tutorial on-site 2 hrs 12 weeks Distance Education Teaching method Duration Frequency Lecture online 1 hour 12 weeks Sydney - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Melbourne - Hotel School Teaching method Duration Frequency Lecture on-site 1 hour 12 weeks Tutorial on-site 2 hours 12 weeks Studying this unit | 5Assessment Assessment overview Tis is a graded unit and grades are awarded as detailed in Rule 3.8 of the University's Rules Relating to Awards. To achieve a passing grade in the unit all assessment tasks must be submitted and an overall minimum mark of 50% for the assignments must be obtained. You are required to prepare and submit three assessments throughout the study period. Assessments have been designed so that you review and understand all topics addressed in International Tourism Systems. Tey are intended to encourage you to read, observe and critically think about specifc topics or themes throughout the study period, as well as to help you to develop important critical thinking and academic writing skills. In terms of referencing, as for any University assignment, you must acknowledge references to any literature that you may refer to within the body of your assessments. Assessments 1 and 2 are designed to focus your attention on (a) choosing your case study location, and (b) reviewing literature relevant to tourism and your case study location (as preparation for Assessment 3). Before end of week 3: On the MKT01906 Discussion Board, make your choice of location. It must then be approved by your academic supervisor. Within each cohort (Gold Coast, DE, THSS) each student must select a different location. It should be an international destination you can access information on, including tourism arrival and visitation information. Examples might include London, Sydney, Paris, New Delhi, Hong Kong. Note: Tere is a penalty of two percent (2%) for every day that an assessment is submitted afer the due assessment date. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation 1. Fact Sheet Individual 1 Graded N/A 20% 1000 words 31 Mar 2017 10:00 PM N/A 2. Annotated bibliography Individual 1, 2 Graded N/A 30% 1800 words 28 Apr 2017 10:00 PM N/A 3. Case study Individual 2, 3 Graded N/A 50% 2500 words 26 May 2017 10:00 PM N/A Assessment details Assessment 1: Fact Sheet Tis assessment is for these students only: Distance Education; Gold Coast; Melbourne - Hotel School; Sydney - Hotel School. 6 | MKT01906 International Tourism Systems (Session 1, 2017)Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Fact Sheet Individual 1 Graded N/A 20% 1000 words 31 Mar 2017 10:00 PM N/A Task Tis assessment will help decision-making and thinking skills regarding the destination of choice for all assessments in MKT01906. You are to prepare a two-page Fact Sheet which outlines important details about the destination related to international tourism. Te details will provide background to support future assessments in MKT01906. By week 3, please ensure you have approval for your location from your academic supervisor. Only one student per location for each cohort. Instructions • Identify the destination of choice for MKT01906. • Use a range of information sources (online or hard copy) to prepare a two page Fact Sheet providing: • Number of international visitors; visitor origin; key attractions; types of tourism; • What accommodation options are available? • What is the economic impact of tourism on GDP? • What are key tourism activities at the location? • What other important destination features need to be showcased? Once information has been gathered, prepare the Fact Sheet including relevant graphs and tables (maximum of 2 each) to present the reader with background information on international tourism at the destination. Tis is to be original work which includes your own analysis and presentation of information gathered from several sources. Copied information will not be accepted. Marking criteria • Logical argument (3 marks) • Presentation and discussion of facts (10 marks) • Information sources identifed (2 marks) • Clarity of expression (5 mark) Total (20 marks) Grade Description of Grade High Distinction Demonstrates distinctive insight and ability in researching, analysing and applying relevant skills and concepts, and shows exceptional ability to synthesise, integrate and evaluate knowledge. Distinction Demonstrates distinctive insight and ability in researching, analysing and applying relevant skills and concepts, and shows a well-developed ability to synthesise, integrate and evaluate knowledge. Credit Demonstrates insight and ability in researching, analysing and applying relevant skills and concepts. Pass Satisfes all of the basic learning requirements specifed and provides a sound basis for proceeding to higher-level studies in the subject area. Fail Te student’s performance fails to satisfy the learning requirements specifed. Assessment | 7Assessment 2: Annotated bibliography Tis assessment is for these students only: Distance Education; Gold Coast; Melbourne - Hotel School; Sydney - Hotel School. Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Annotated bibliography Individual 1, 2 Graded N/A 30% 1800 words 28 Apr 2017 10:00 PM N/A Task You are required to complete an annotated bibliography of literature related to the impacts of tourism and your case study location. Instructions 1. See the Academic Skills Quick Guide, ‘Writing an Annotated Bibliography’, on the MySCU site produced by SCU Academic Skills. 2. Locate, summarise and evaluate six (6) sources (three (3) academic journal articles published between 2000 and 2016, and three (3) non-academic) which relate to positive or negative impacts of tourism and your study location (see Question 5 of instructions for Assessment 3). Your annotated bibliography should be presented as follows: • Provide a heading for each source with full bibliographic details arranged in alphabetical order, following the Harvard format. • Provide a description of the contents of each source and an analysis of each source in addressing Questions 4,5 or 6 (Assessment 3). • Provide a statement on the relevance of each source to the case study location (Assessment 3). What is the article about? What are key ideas in the article? How do key ideas relate to study location? What are implications from applying key ideas to tourism impacts at the location? Note: Readings or your text for this unit cannot be used as academic sources for this assessment. Marking criteria • Correct bibliographic details for each academic source (2 marks) • Review and evaluation of six sources (3 academic and 3 non-academic) relevant to Assignment 3 (18 marks) • Correct spelling, grammar and writing (10 marks) Total (30 marks) Assessment 3: Case study Tis assessment is for these students only: Distance Education; Gold Coast; Melbourne - Hotel School; Sydney - Hotel School. 8 | MKT01906 International Tourism Systems (Session 1, 2017)Assessment Group/ individual Learning outcomes Grading indicator Min Score Weight Length/ duration Due Professional accreditation Case study Individual 2, 3 Graded N/A 50% 2500 words 26 May 2017 10:00 PM N/A Task Tis assignment requires you to develop a case study showcasing the international tourism system of an international destination location. You will have selected the location prior to Week 3. Te assignment will develop critical thinking, analysis, and literacy skills to synthesise information related to theories studied in this unit. Instructions Te case study should identify the main issues for the destination and contrast these with concepts from at least ten (10) recent and relevant academic literature sources. Assessment 2 (Annotated Bibliography) will assist with additional literature required. You can draw on other sources to support. Follow the structure and criteria below. Case study structure 1. Introduce the location and outline the main themes to be discussed and analysed in the case study. (100 words) 2. Provide analysis of the tourist visitation to your location. Use relevant statistics to support your answer. (350 words) 3. Explain what makes the destination attractive to tourists. Relate to the tourism system, motivation or satisfaction theories in this unit. (250 words) 4. Identify and analyse important issues related to tourism and destination development at the location. (750 words) 5. Identify and analyse negative and positive impacts of tourism activity on the host community at the location. (750 words) 6. Identify and discuss four (4) policy implications to achieve sustainable tourism outcomes for the destination. (300 words) Include a list of all references you have cited at the end of the case study (the reference list is not included in the word count for this assessment). Marking criteria Case study discussion • Logical discussion and argument (3 marks) • Clarity of expression (3 marks) Case study analysis • Introduction (2 marks) • Tourism visitation (5 marks) • Destination attractiveness (5 marks) • Issue analysis (12 marks) • Impacts of tourism (12 marks) • Policy Implications (4 marks) Referencing • Correct referencing within body of report (2 marks) Assessment | 9• Correct referencing style for reference list (2 marks) Total (50 marks) 10 | MKT01906 International Tourism Systems (Session 1, 2017)Timetables Suggested study timetable Tis blank timetable has been provided to help you plan your studies. You may like to fll in the details in consultation with your tutor. Week/ commencing Topic Notes 1 27 Feb 2017 1 Topic 1 Introduction to international tourism systems 2 06 Mar 2017 2 Topic 2 Tourism systems theories 3 13 Mar 2017 3 Topic 3 Elements of international tourism systems 4 20 Mar 2017 4 Topic 4 Demand for international tourism systems 5 27 Mar 2017 5 Topic 5 Tourist attractions and experiences in international tourism systems Assessment 1 due Friday 10 pm via Turn-It-In 6 03 Apr 2017 6 Topic 6 Transport in international tourism systems 7 10 Apr 2017 STUDY WEEK 8 17 Apr 2017 7 Topic 7 Tourism industries and the host community in international tourism systems 9 24 Apr 2017 8 Topic 8 Governments and policy in international tourism systems Assessment 2 due Friday 10 pm via Turn-It-In 10 01 May 2017 9 Topic 9 Technology in international tourism systems 11 08 May 2017 10 Topic 10 Future issues in international tourism systems 12 15 May 2017 Case Study Clinic 13 22 May 2017 Independent Case Study Preparation Assessment 3 due Friday 10 pm via Turn-It-In Timetables | 11